3 Changing Dynamics in the Christmas Lights Market

Christmas lights have been big business for more than a century now, ever since General Electric starting selling affordable lighting kits back in 1903. Today, the average person spends about $47 on Christmas lights every holiday season, with the amount increasing by 8 per cent annually.

Christmas lights are changing rapidly, as customers demand new and exciting options. The latest technology tends to quickly find its way into the Christmas lights industry, which can make keeping on top of trends difficult.

Today, we’ll take you through three new trends in Christmas lights, each of which is likely to have a big impact over the coming years.

1. Laser Lights

Modern Laser Lights are quickly becoming a popular option across the country. These innovative devices are quite different from the string of lights you might imagine when thinking of Christmas lights.

They use lasers mounted in a product which you plant somewhere on your front lawn. The lasers shine from the device, illuminating your house with beautiful patterns of many different colors. The laser skips over your house, creating whatever pattern of lights you want.

These laser lights are becoming as cheap as traditional string lights, and are gaining in popularity. They are a lot, lot easier to set up than typical string lights. They are also much safer, because climbing on a ladder in the snow, and wrestling with a long string of electric lights, is never a good idea.

2. Color is Back

For many years now, customers have preferred white lights, or monochrome colors, to the traditional multi-colored lights. Many people felt that having lights of every possible color was just too gaudy for them, and preferred the more subtle aesthetic of just one color.

This now appears to be changing. As more and more people get Christmas lights, and put them up for display on the front of their house, they want their display to stand out. Color can be one way of doing this. A word of warning, however – whilst customers are slowly moving back to colored bulbs, they are still wary of the gaudy effect of too many colors. The best selling string lights at the moment take a more subtle approach, putting one colored bulb every 4 or 5 white ones.

3. RGB Lights

The rise of LED lights over recent years has been well documented. Customers love them because they use less power than traditional incandescent bulbs, and are more reliable in the difficult weather that typifies the holiday season.

As LED bulbs get smaller and smaller, it has now become possible to pack three bulbs close enough together to produce lights with programmable colors. Just like your TV, these lights use red, green, and blue bulbs together to produce a range of colors.

Customers love them because they allow for an extremely wide range of effects. More technically gifted customers can even program the bulbs to flash and change color, giving their display an entirely unique aspect.