Easy and Simple On Page SEO Tactics

Search engine optimization techniques can be broken down to two main categories: on page and off page. Off page web optimization refers to online marketing, blogging, social media posts and other things you do off your website to promote it. On page optimization refers to everything you do on your web site to get higher search result rankings, such as adding keywords. On page optimization is actually more important for improving your site’s overall ranking than off page tactics. With that in mind, let’s look as several very simple and easy to implement on page SEO tactics:

Improve URLs

If you have already picked a domain name for your site, it might be too late to change it. However, you can still take steps to improve other children URLs of your website. URLs are often the first things search engines look at when ranking websites. The shorter the URL is, the better, at least in most cases. You should not include numbers, symbols, or similar characters in the URL. Include the main keyword or keywords in the URL as it makes your URL easier to crawl for search engines. Targeted keywords in URLs majorly influence search engine rankings. If you are unable to research the proper-targeted keywords, you should hire a Digital Agency to do so.

Add Unique Page Titles

Do not leave page titles empty and certainly do not leave placeholder text. Unique and keyword rich page titles are very important for getting ranked for relevant search queries. Your web pages will have a better chance of getting ranked with page titles than keywords in content. For example, if you sell candles online, you should include page titles like “scented candles for sale in Dubai.” The title should be unique in order to get better rankings.

Don’t Ignore Meta Descriptions and Tags

Do add Meta descriptions and tags for images, written content and other components on your website. The Meta descriptions are included in the search results. Users often read these before clicking on a website. Therefore, you must take a minute or two to write a 156-character Meta description for whatever you are publishing. Add keywords in the descriptions carefully as well. You can add up to three keywords as Meta tags as well. Make sure the Meta tags are relevant to the content, and try to choose main target keywords for the best results.

Write Keyword-Rich Headlines

Incorporate the main target keyword in the headline so that search engines will definitely list your content in top rankings. Search engine crawlers actively seek for keywords in headings to list content in order of importance. So you should separate sections and paragraphs by H1. H2, etc. body tags. Not only do these make it easier for search algorithms to rank content, body tags also make it easier for people to read your content.

Keep Keyword Density Low

When adding keywords in titles, headings and content, you could easily end up stuffing your site with keywords. Everyone knows the dangers of keyword stuffing by now. To avoid a potential disaster, it’s recommended to keep keyword density below 5 percent and above 2 percent. Use target keywords once or twice in well-placed sections. Do not overdo it, because you will only hurt your rankings with a high keyword density.

The above methods do not require special skills to implement. You can start doing one or two right away and you should improve your rankings in the coming months.