7 arguments for investing in outsourced marketing services

More and more companies have moved to outsourcing some or all of their marketing, often using multiple service providers. There are many reasons for this, most of them quite reasonable, which we’ll be going over today.

Depth of expertise

Perhaps the most straightforward benefit of outsourcing aspects of your marketing lay in the depth of expertise a competent third party provider can offer. In working with an outsourcing company with a narrow focus, you can ensure a depth of expertise rare in a more generalized team. An outsourced call center only needs to worry about technologies, techniques, and best practices related to call centers. If you hire the top call center outsourcing company in the US, you’re getting call center experience far beyond what you could reasonably expect to develop in-house.

Tools

In many cases, the strongest argument for outsourcing lay in the availability of otherwise unreasonably expensive or inefficient equipment. For example, few companies have the need for an entire call center, but even fewer have no need for one at all. In these cases, outsourcing to a reputable company for telemarketing, customer service, etc. makes far more sense than forgoing a call center.

The same holds true for any number of outsourced marketing services which includes services of outside specialists. While SEO teams, web developers, or graphic designers may not have much in the way of specific unique hardware, each carries its own set of software toolsets which are necessary to perform at a professional level.

Without these tools, your team is doomed to inadequate results—but investing in all of these tools is rarely practical for small or mid-sized companies. This goes double for tools you’ll only need once or twice over multiple years of operation.

Breadth of modern marketing

Another argument in favor of outsourcing your marketing lay in the constantly growing breadth of modern marketing. For a moment, let’s ignore everything except marketing efforts on your company website. Even here, you’re looking at SEO, content marketing, backlink sourcing, blog outreach, PPC management, graphic design, copywriting, and perhaps a dozen other skill sets. It’s simply not feasible to maintain the necessary personnel in-house for a single website.

In outsourcing, you can ensure you have a specialist skillset on each aspect of your marketing, without ludicrous expenditures.

Flexibility

Engaging with new forms of marketing or switching strategies across your company simply isn’t financially feasible in most cases, due to the necessary investment in tools, personnel, training, etc. This renders a company which handles all aspects of marketing in-house excessively inflexible and greatly limits the opportunity to seize new advantages or adjusts to new realities quickly.

Companies with mediocre in-house SEO teams often had their websites vanish from Google in the wake of updates to search engine algorithms for this very reason; without the ability to quickly change gears

Costs over time

A simple factor of cost is maybe the strongest argument for outsourcing marketing. Even if outsourcing all of your marketing earned your identical results to maintaining an in-house team, you would be bound to save money as you wouldn’t need to maintain rarely-needed skillsets on a full-time basis. Few companies require full-time ad copy writers or full-time SEO specialists. This means companies frequently either split duties, weakening the specific expertise of a given team member, or pay for a lot of sitting around time.

Add in the various costs of obtaining new software and hardware as trends in marketing come and go, and it quickly becomes clear that an outsourcing-based a la carte approach to marketing is increasingly valuable to companies of all sizes. If you outsource your social marketing, you don’t have to worry about social marketing suddenly becoming worthless; if that becomes the case, you quit outsourcing and spend those resources on something that still works.

Parting thoughts

It may not make sense for every company to outsource every aspect of its marketing, but for the vast majority there will be areas they could save money and improve outcomes by working with outside specialists, therefore, it is recommended that as you are expanding your company to review requirements. Such as, look at your existing marketing team for weaknesses, and then leverage outsourcing to shore them up without expensive permanent in-house personnel or tools.