Posts in category

Branding Tips


How can something as intangible as a brand help your business? In a world where consumers have more choices than ever before, it’s important for businesses to create a strong brand that will help them stand out from the competition. A strong brand can increase your bottom line by shaping your customers’ perceptions, creating loyalty …

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branding

Marketing a brand can be challenging, especially for businesses that are operating on a tight marketing budget. Running ads on social media or print media is quite expensive. There is no guarantee that you will get a return on the investment. Here is where using promotional items to market your brand comes in. Some companies …

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When it comes to exhibiting at an expo there are two types of people. One, who thinks it is costly but does not do much for their business. Two, who think it is highly effective for their business if they approach it with the right strategy. Everything has its pros and cons, and exhibiting at …

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Whether you’re running a startup or medium-scale organisation, you should understand the true importance of promotions. Promoting your business must be a continuous and active process for generating fruitful results. As an entrepreneur, it’s your responsibility to utilize your resources in a proper way for generating better profits. Introducing effective promotional activities can flourish your …

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The debate between direct mail and email marketing has been around since email was introduced. Both sides have provided their arguments and alleged that the other side is obsolete or ineffective. However, as you already know, both direct mails and emails are common from a consumer standpoint. So, the real question is not about which …

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social media

The development of social media channels over the last few years has now allowed businesses to be able to connect with their customers around the world. Indeed, if you are looking for a fantastic way to market your products and services online, you should think about using social media channels such as Facebook. In addition, …

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video

There’s no denying the success a viral video can bring to a company, but how do you get people to pay attention to your brand? There are hundreds of articles, books, and courses about the “secret formula” for creating a viral video. But most people who read them don’t realize that it’s not so much of …

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As the autumn season rapidly transitions into winter, it’s time to start thinking about the future. With the crisp winter air beginning to take root in the atmosphere and colorful lights just around the corner, now is as good a time as any to start thinking about gifts for the folks who matter in your …

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Have you ever dream of being famous? Do you wish you could increase your social presence? Wish you had an app that could do just that? If your answer to any of the questions was “yes”, your dreams are about to come true. GetInsta, the best Instagram follower and likes app, is the perfect app …

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branding

Have you ever noticed the differences between business names? While some designations are memorable, others are forgotten the moment you hear them. One cannot help but wonder what makes them so different?  Brands are created uniquely by using distinctive, authentic, memorable, durable, and defensible names. Designations should be long-lasting in order to avoid rebranding, as …

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