Branding Tips

A domain name is as important as your business name and therefore due consideration has to be given before selecting an appropriate one. The domain name that you select also needs to reflect a lot of things and it should also weigh favorably when it comes to your online presence. If you are still undecided …

They aren’t just selling a brand, they are selling a way of life. That’s because the Hershey company has been around since 1894 and — needless to say — have sold a lot of candy bars. In one expertly placed photo, a group of kids sit with an adult. However, these aren’t just any kids; …

While paid advertising is one of the most promising marketing methods you can use, it is still important to know how it works before you jump in. While paid advertising allows you to minimize costs and risks, a poorly managed paid advertising campaign can be disastrous. In this article, we’re going to give you a …

Today’s new-school digital marketing tricks promise instant results and sleek presentations. They also come at a hefty price tag, and smaller businesses may find themselves paying a high cost just to test something. Plus, for all of our new bells and whistles, many of the principles behind marketing are the same. We still analyze particular …

Every business which regularly attends trade shows knows the importance of having a good trade show booth design. It attracts attention and can ensure that you stand out from the rest of the companies and businesses there. There are hundreds, and at times thousands, of other booths so you should invest in a dynamic and …

One of the most important aspects of starting up a small business is coming up with your brand. We identify major corporations and small town businesses alike with their brands, and with each brand a specific logo and name probably comes to mind as well. Analyzing brand design for small businesses is something that you …

Social media marketing has become very important nowadays, and if you are trying to run a successful business, you will need a good social media marketing strategy. And when it comes to social media platforms the picture sharing website Instagram is one of the best platforms for promoting your business. Though you will have to …

Brаndіng іѕ an activity undertaken tо by a ѕtаrtuр to ѕеt thеm apart visually frоm thе оthеrѕ. It involves еvеrуthіng frоm lоgо designing tо corporate unіfоrmѕ. It gоеѕ fаr bеуоnd just рrоjесtіоn оf a buѕіnеѕѕ іmаgе tо showcasing еvеrуthіng аbоut уоur startup visually. Eаrlу branding оf a small оr еmеrgіng соmраnу іѕ key to business …

The rise of the Internet has greatly influenced many things including the way consumers behave. It created a new world of possibilities which allows users to explore and search for more options based on what they need. On the other side, business owners are also on the move to create digital marketing strategies to target their …

When you think of packaging your product, your immediate priority should be to design it so that the product is properly protected especially if, like most products in supermarkets, it’s perishable – that’s the proper way to go. However, there’s a lot more to packaging than proper storage, handling, and transportation. The packaging of your …