Posts in category

Branding Tips


The rise of the Internet has greatly influenced many things including the way consumers behave. It created a new world of possibilities which allows users to explore and search for more options based on what they need. On the other side, business owners are also on the move to create digital marketing strategies to target their …

6

When you think of packaging your product, your immediate priority should be to design it so that the product is properly protected especially if, like most products in supermarkets, it’s perishable – that’s the proper way to go. However, there’s a lot more to packaging than proper storage, handling, and transportation. The packaging of your …

40

The one thing every entrepreneur knows for sure is that developing a website is the essential part of any business plan. There is no way you can make your company popular without bringing it to the digital world. Although this point is clear, many businesses decide to cut the costs and create a simple website …

29
trade

Exposing your business is one of the most important tasks that any company needs to do. It’s an ongoing journey and not something you stop and start whenever you feel like it. Your marketing team (if you have one) should always be on the prowl for new opportunities that can give your business a boost. …

73

The dream of every entrepreneur is that as soon as the business is setup, their inventory gets sold out online within hours or to get customer walks-in more than that can be handled! Unfortunately, getting customers for a new business is a difficult task. It is tougher if you do not have access to funding, …

30

Do you have your own business? Do you want to increase your marketing and advertising efforts? If your answer to both these questions is ‘yes,’ then you should know more about what you can really do in order to enhance your company’s image and exposure to your target audience. And whilst ‘traditional’ marketing efforts such …

50

How often have you wandered into a store just because something about the storefront attracted you? If you really stop to think about it, the answer is probably more than you expected. We have all been there, killing a bit of time in the CBD in between meetings.  Already had a coffee, wandering the streets, …

40
seo

Any SEO campaign has the twin objective of delighting users as well as the search engines. This is not an easy task because unless you can strike a perfect balance between the two, you will find it hard to achieve the desired results. How much of each element constitutes the perfect mix, is a question …

22
promotional

Starting a new company can be one of the most difficult tasks in the business world. But getting your name to clients is even harder still, that’s were promotional products come in. It’s great having the best product/service on the market but if people don’t know about you, you won’t be getting any business what …

64

TIPS FOR COMBINING SEO WITH CONTENT MARKETING Gоnе аrе thе dауѕ when ѕеаrсh еngіnе орtіmіzаtіоn was enough to land your wеbѕіtе оntо Google’s gооd grасеѕ. Nоw you muѕt tо add content marketing tо your arsenal оf dіgіtаl mаrkеtіng tооl іf уоu wаnt tо gаіn search engines’ approval аnd ultіmаtеlу win the hеаrt оf оnlіnе uѕеrѕ. …

16