Branding Tips

The one thing every entrepreneur knows for sure is that developing a website is the essential part of any business plan. There is no way you can make your company popular without bringing it to the digital world. Although this point is clear, many businesses decide to cut the costs and create a simple website …

Exposing your business is one of the most important tasks that any company needs to do. It’s an ongoing journey and not something you stop and start whenever you feel like it. Your marketing team (if you have one) should always be on the prowl for new opportunities that can give your business a boost. …

The dream of every entrepreneur is that as soon as the business is setup, their inventory gets sold out online within hours or to get customer walks-in more than that can be handled! Unfortunately, getting customers for a new business is a difficult task. It is tougher if you do not have access to funding, …

Do you have your own business? Do you want to increase your marketing and advertising efforts? If your answer to both these questions is ‘yes,’ then you should know more about what you can really do in order to enhance your company’s image and exposure to your target audience. And whilst ‘traditional’ marketing efforts such …

How often have you wandered into a store just because something about the storefront attracted you? If you really stop to think about it, the answer is probably more than you expected. We have all been there, killing a bit of time in the CBD in between meetings.  Already had a coffee, wandering the streets, …

Any SEO campaign has the twin objective of delighting users as well as the search engines. This is not an easy task because unless you can strike a perfect balance between the two, you will find it hard to achieve the desired results. How much of each element constitutes the perfect mix, is a question …

Starting a new company can be one of the most difficult tasks in the business world. But getting your name to clients is even harder still, that’s were promotional products come in. It’s great having the best product/service on the market but if people don’t know about you, you won’t be getting any business what …

TIPS FOR COMBINING SEO WITH CONTENT MARKETING Gоnе аrе thе dауѕ when ѕеаrсh еngіnе орtіmіzаtіоn was enough to land your wеbѕіtе оntо Google’s gооd grасеѕ. Nоw you muѕt tо add content marketing tо your arsenal оf dіgіtаl mаrkеtіng tооl іf уоu wаnt tо gаіn search engines’ approval аnd ultіmаtеlу win the hеаrt оf оnlіnе uѕеrѕ. …

In the burgeoning global economic market, which is constantly being added to by the affordability and ease of promoting a business or consultation work though social media channels, competition abounds. In many cases, markets are easily over saturated with competing options that offer little in the way of differentiation. Increasing awareness for a company’s brand …

Image attributed to Sira Anamwong/FreeDigitalPhotos.net There’s no doubt that a flyer is an excellent way of getting your message across to your target market – in fact, considering that it’s relatively cheap to have printed and it’s easy to distribute, it’s a very effective way of bringing in sales. The return on investment is very …