Posts in category

Marketing


mistakes

Starting a new business is exciting, but for startups who have simply taken a leap of faith having never done anything similar previously, making mistakes should be expected. Making mistakes shouldn’t be looked at as failure: they can be used as lessons to improve both now and in the future. That being said, it doesn’t …

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smsmarketing

Short message service, or SMS, has many benefits for business that may not apply if you use other messengers. While it’s been phased out from applications like Hangouts, it’s far from over. Today, we’ll take a brief look at why SMS apps are still a boon for your business, especially as it pertains to marketing. …

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Artificial Intelligence (AI) is going to have a presence in practically every aspect of our lives. Current estimates predict that the AI market will surpass $100 billion by 2025. Those numbers are incredible and they only hint at why companies are investing in AI. This guide is going to show you how the big players …

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trading

If you are keen on adopting a flexible position that will help to maximise short-term returns, contracts for difference could be the perfect category to consider. Much like any other trading strategy, CFDs are defined by specific parameters and there are certain suggestions to keep in mind. Let us break down this concept into several …

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Marketing strategy

Do you feel stifled at work and feel the entrepreneurial itch getting strong by each passing day? If so, then it is time you took your business idea and made it a reality, but do you jump in head first or bide your time? There are different ways in which new entrepreneurs approach starting up …

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gaurilla campaign

Image via thinkstockphotos.com For businesses looking to enter the world of marketing but without an idea of where to start (or how to fund its expense) guerilla marketing can appear to be an excellent idea. Using a combination of clever tactics,  placement and new ideas, guerilla marketing can help your business reach a greater audience, …

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When starting a business, you search for the target audience for your business. The primary objective of identifying a target audience is, you want to seep in the market and acquire as many consumers as you can so that your business is thriving. Suppose you have just built a website and you have started with …

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Did you know that most business owners are not that familiar with the potential of coupon marketing? A lot of them think that coupon marketing is all about investing into printing and distribution of vouchers, which can admittedly be a pretty expensive endeavour. Some of these business owners haven’t moved beyond the idea of paying …

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email marketing

When you’re running an email marketing campaign, some of the emails that you send out may ‘bounce’ and not reach the recipient. Bounces can happen for a number of reasons, including an invalid email address, issue with the receiving server, full mailbox, outdated domain, and so on. Needless to say you will want your bounce …

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marketing

A marketing strategy can make or break your product launch, new deal or event. You must therefore do your upmost to ensure it stands out from the crowd of traditional and modern advertising. After all, marketing is a constantly-evolving field. For this reason, we are providing the eleven best ways to improve your marketing strategy. …

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