How are so many new brands making their mark in a world that big corporations have already dominated? Small businesses like Page One Consultants and Well+Good have shown us that it is possible for individually-owned, small-cap companies to rule a local market as well. Page One Consultants is a one-woman show in Florida that boasts nearly triple the revenue in the last two years, numerous real estate and vehicle acquisitions, and impressive new projects. The success story of a newly popular health and wellness media platform Well+Good is very similar. Its monthly readership crossed its 5-million-mark a while ago. Right now, it is generating an eight-figure annual profit, and it has added more than 40 members to their staff list.
How can you make use of modern event marketing techniques to spread your dominion?
Even a decade ago, it was unthinkable for small businesses and start-ups to meet an eight-figure turnout each year. The presence of cross-platform marketing in localized areas has made it easier for these smaller brands to compete with the big fish. In fact, a modern brand needs the knowledge of Google, local SEO and strong command on location-based marketing to be able to make their presence felt among the target audience. The bigger names often fail to appeal to the local crowd at a personal level. If you are a new name in the market, you can quickly step in and take advantage of the fact. Create a local presence with the help of experiential marketing tools like glass truck tours, food truck tours, shipping box shops, wall projection, dedicated wild posting, and popup live activation to draw the crowd to your doorstep. Check out more event marketing options for your brand at https://www.roots3productions.com/.
How are smaller brands always at an advantage?
The big brands lack the personal elements an individual buyer expects in exchange for his or her loyalty. Often, the big brands meet their duties by sending out mass emailers on New Year’s and Christmas or send online gift cards during a customer’s birthday. However, they fail to capture their attention while their potential customers are making their daily journeys from home to office and back. The element of surprise is one of the edges these small companies opting for location-based experiential marketing have over their more prominent counterparts. Irrespective of your location and the number of high-flying brand stores in the locality, you can enjoy a steady footfall round the year, if you can touch the right cords.
Why should location-based marketing be a complementary strategy?
Most importantly, if you have other marketing strategies, location-based marketing should be able to complement them perfectly. For example – if you have TVCs running on local cable or email marketing campaigns lined up for the holidays, an event-based campaign can help boost your brand’s recall value and your visibility in your target market. Having a live activation, event and local marketing strategy should be able to increase the net returns of the total advertising and marketing investment.