Out Of Home Advertising: How and why it’s as effective as ever in 2022


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Out of home advertising has been an effective marketing tool for decades, and this is still the case in 2022. So, let us take a detailed look at what out of home advertising is, how it works, and why it is as effective as ever in 2022. 

What is out of home advertising? 

Out of home (OOH) advertising is, essentially, exactly what it says on the tin! In the same way that digital advertising is the ads you see on your digital devices, OOH encapsulates all the ads you see when you are outside your home. 

Examples of OOH advertising include billboards, motorway advertising, signs on buses, bus shelters, phone boxes, and on streets, and advertisements in shopping centres, stadiums, airports, and much more.

Benefits of out of home advertising 

1.It’s real 

With a market that is saturated with digital advertising, OOH advertising gives your brand the opportunity to produce something that is tangible and ‘real’. Boasting a wide range of mediums and creative formats, you can build a diverse storytelling campaign that traverses the most opportune techniques to target your audience. 

2.Location based 

Not only can you choose the most effective mediums for your ads, but you also choose where these ads get displayed. Gather user data and market research, analysing this so you can determine where your target audience frequents the most. 

This means you won’t waste money by advertising your products in areas that have no footfall, or are not visited regularly by your target audience. Instead, you will be able to choose only the locations that will guarantee you return on your investment. 

3.Build relationships 

By seeing your ads every day as they walk or drive past, consumers will begin to build a relationship with your brand. With continuous repeated exposure, they will feel familiar with what you have to offer. In doing so, your brand will become subconsciously associated with the market you represent, cementing you as a figure of authority within your sector. 

4.Trust 

Repeated exposure and an emotional connection will allow you to build trust between your brand and the customer. Trust is not something that can be bought – it is something that must be earned and nurtured over time. Thus, OOH advertising is an effective long-term marketing strategy that can be built upon for years to come. 

5.World is opening up again after COVID-19 

And finally, OOH advertising is more beneficial than ever before in 2022. Over the past couple of years, we have witnessed the entire world shut down for months at a time, international travel ceased, and our world drew to a sudden halt. With people stuck inside their homes, OOH ads took a knock. 

However, with the success of the coronavirus vaccine rollouts, and research suggesting that Covid is mutating to become less harmful, the world is beginning to reopen again. And, as the world reopens, more people are returning to normal, getting back to their everyday routines, and thus witnessing OOH ads once again. 

Overall, OOH advertising continues to be an effective marketing tool in 2022 and is expected to continue to be so for many years to come.