Do you want to get the most out of your blog? Do you want people to read your content as it is published and spread a word about you? You should definitely try email marketing.
In this article, we are covering the most essential email marketing tips for bloggers. The first part provides you with ideas on building your subscribers list, the second part sheds some light on how to engage with your existing subscribers most effectively, and the third one gives you a bunch of tools to make your email marketing more efficient.
Tips to get subscribers
Create a signup form and make it visible
You can start by creating a page where you will collect people’s email addresses. Or you could build an embeddable form that will stay on your blog’s home page. Alternatively, you might want to design a subscription popup that is triggered by particular users’ actions. It’s up to you to decide which is better.
Share a subscription link via social media
Once you’ve created your subscription form, make sure it is well advertised. Share the link to it on every social medium that you use. Include it in your Instagram profile, pin it to the top of your Twitter page, mention it on LinkedIn, and create a Signup button on Facebook. Post regular updates featuring the signup form URL.
Add a subscription link to your email signature
Another powerful instrument at your disposal is your business email signature. You can include your signup link in your contact information or position the URL at the bottom of the signature. Add a CTA to make it more apparent, for example “Subscribe to my newest updates.” See email signature examples here and use the templates to design your custom signature. Now you can start converting your contacts into subscribers.
Tips to engage with subscribers
Create a schedule
Decide on a mailing schedule. Do you want your subscribers to receive your content right as it comes out or do you prefer a newsletter? If you send an email each time a new post is available, you should create new content on a regular basis, with more or less fixed intervals. However, sending out a newsletter will mean that many of your recipients will read your articles when they are not that fresh.
Have your own template
You should put some effort into designing your branded email template. Let your newsletters be recognizable. This means not only the visual style of your emails but the structure of your content as well. If you use services like MailChimp, creating a custom template should be easy. Don’t forget about such minuscule details as fonts or indentation.
Don’t just send out your articles to people. Engage them in a conversation. Ask them for a feedback or encourage them to leave suggestions. You can do this at the end of each email or include the call for feedback into your email signature (along with the address at which the feedback should be sent). Make it a habit to regularly review the comments to improve your email marketing efforts.
Online tools to use
Here is one universal tip: make use of email marketing tools. Of course, if you are a blogger who has some free time and is keen on HTML and CSS, then you can design HTML emails from the scratch. Otherwise, an arsenal of email marketing instruments will be super handy.
Choose a tool to build a signup form. MailChimp or Campaign Monitor have an easy constructor for a variety of different forms. You can embed them on your website or integrate with your Facebook page. Use these email marketing platforms to create a custom template as well.
Schedule social media updates with a link to your subscription form using Buffer or Hootsuite. Remind your followers to sign up regularly.
Use NEWOLDSTAMP to generate a personalized email signature that would help you convert your contacts into new subscribers. See the examples of signatures for bloggers and design your own one.
Finally, analyze and review. You can either use your email marketing platform’s reports for this purpose or connect your email program to your Google Analytics account. Draw conclusions from your stats and use them to improve not just your email marketing tactics, but your blogging in general.