People love featured products and services. Just look at mobile phones. The modern smartphone enables you to bundle a calculator, a clock, camera, flashlight, internet access potential, all along with the ability to make calls, in a single pack. Similarly, if you want to search for apps that are going to become fan favorites, make them rich with useful features.

Radar.io provides a location platform for mobile apps which can help you build better programs for your users. Integrated features such as location tracking can be helpful for you as well as your users. You can set up cool features that can correspond to location-based events, opening up a whole new dimension of possibilities, and neat features for your users.

Here we will be going through a review of radar.io and look at what features it has to provide. This should be a compressive read on the service and help you with integrating a location platform with your mobile apps.

Radar – An Overview

As we already stated, Radar.io is a location platform for mobile apps which will help you to add location context and location tracking features on your apps. All you will need to do is write some minimal lines of code, and you will be all set.

At its core, it provides three context types – Geofencing, location insights, and places. Following we have provided a bit more detail on the matter.

Geofencing:

Geofencing is a location tracking technology which uses GPS or RFID technology to create a virtual geographic boundary. Then it interacts with software, enabling some reaction or event to trigger if the mobile device enters or leaves the virtual boundary.

Now geofencing techniques are built into the Android and iOS ecosystem, but Radar provides a more powerful alternative. It comes with cross-platform support, unlimited geofences, polygon geofences, and stop detection, all of which you can use to add powerful features to your apps.

Location Insights:

Without having to set up a geofence, based on user activity, Radar can detect an approximate home and work location. You can use this to create functions and events which triggers based on whether the user is at home, work, or traveling.

Places:

Since geofences have to be set up manually, either by you or by the user, location detection via Geofencing isn’t always ideal. And tracking recurring visits can help identify where your home, or work is, but it can tell you if the user is at any notable places. Hence access a reliable database helps. Radar Places integrates with Facebook Places – a database that accounts over 140 million places worldwide, which will quickly tell you if your user has visited any particular area, chain, or category.

And then there are some developer tools bundled in with Radar:

SDKs

Radar comes with its software development kits which you can integrate with your iOS and Android apps to start tracking locations. It helps to make your apps cross-platform compatible, allowing you to add location context to your apps with just a few lines of codes, regardless of platform.

APIs

Then there are APIs that will allow you to access all of your Radar data, including users, events, geofences, places, and much more. You can also use the APIs to create geofences for your users.

Integrations

The platform also supports plenty of service side integration likes webhooks, mParticle, Segment, Yext, and much more.

Radar.io – Pricing

The pricing  for Radar.io is not discrete and depends on your usage. You will have to contact their sales team to get your own custom pricing plan. However, Radar can be called a freemium service. It does give you some usage permission with a free price tag. This allows you to test its potential and judge how good it is yourself.

With the free plan, you will be entitled to up to 100,000 MTU and 10,000 geofences along with some basic integrations. Also, you will not get access to the location Insights feature, but the other two will be provided.

However, if you switch to a paid all the upper limits will get broken, and you will be entitled to unlimited MTUs, Unlimited Geofences, and all the nick nacks it has to offer.