Reactful raises $1.4M

What does Reactful do?

Reactful, is a real time web optimization platform for digital marketers. This company is a provider of powerfully simple technolgy and expert knowledge so that users can program their digital fronts for sensing visitor intention and react to it in real time. The company equips users with proprietary technology which boosts the site in seconds, allowing them for automatic understanding real time visitor intention and react according to it. Top tech and consumer companies such as Procter & Gamble, UserTesting, Kimberly Clark and Insideview use this company for boosting visitor engagement and conversion.

How much Reactful was funded?

The company raised $1.4M on September 6, 2016 from Phi Square Holdings, Aol Ventures, Shaked Ventures and Inspiration Ventures

Previous funding

$20k on April 15, 2013 from UpWest Labs

$1M on June 1, 2015

What is next for Reactful?

Reactful is announcing that it is coming out of its successful private beta and launching itself to the public. The company plans to use the latest funding raised for growing its team, accelerating product development and supporting its customer base.

More about Reactful

The company was founded on September 1, 2013 by Aaron Hakim and Jonathan Friedman. It has its headquarters in Palo Alto, CA. This real time web optimization platform triggers reaction to visitor intent for turning more maybe later visitors into engaged customers and prospects. The company helps in converting visitors who are on the fence by understanding their digital body language and reacts accordingly. This company constantly analyzes the traffic and recommends best reactions for practice to be launched with just a click. This company powers some of the big brands in the world such as Coca Cola and Kimberly Clark as well as many other business to business customers across the US and globally.