The Top Rules for Designing Your Product Packaging: What You Need to Remember

When you think of packaging your product, your immediate priority should be to design it so that the product is properly protected especially if, like most products in supermarkets, it’s perishable – that’s the proper way to go. However, there’s a lot more to packaging than proper storage, handling, and transportation.

The packaging of your product will be your last chance to advertise your product to the consumer, and it will have to be made so that it stands out in a supermarket shelf full of competing brands. So how do you make sure people choose your item over all others? Here are the top rules for designing your product packaging and customized boxes: what you should remember.

Keep it simple

This does not mean that you keep the colours or images simple – it means you should make the message of your packaging design simple. Ask yourself this: if the brand is displayed well, if the name of the product is displayed well, and if the customer can easily see what the product is all about, then do you need to say anything else? Make your message short and stay clear of any distractions. Don’t complicate the design. Keep it simple.

Stay honest

There’s often a tendency to go overboard with the selling. Whilst the selling is indeed important, you need to stay honest. If you’re making it look ten times better than it actually is, you’re misleading. Stay honest – dishonesty has a way of backfiring.

Make it different

Never be afraid to show your true colours when it comes to your brand and your product. Be different from the rest.

Stand out

You’re going to have competition, and that competition will also be trying its best to attract the consumer in the supermarket. It’s a good idea to check what the competition has to offer and design your bespoke packaging to make sure you stand out. Shelf impact can make a big difference in the number of products you sell by the end of the month.

Can you expand?

If you’re selling 3 kinds of jam and you’re coming up with a fourth flavour, then you should be able to use the same kind of packaging – with only a few adjustments when it comes to graphics. Does your packaging allow for expansion?

One more thing that you should take into account: the consumer likes practicality, and the more convenience they receive from the packaging, the more loyal they will be. A great example is the Heinz ketchup bottle that can be stored upside down so that you don’t have to shake and squeeze the bottle when you want the sauce. It’s practical – consumers appreciate that. For optimum success, think the packaging through carefully.