Trade Show Displays in the Digital Age: Insights From a Marketing Expert


The conclusion of a trade show is a necessary time to analyze the event’s impact. It includes examining the number of leads generated and analyzing any digital strategies used during the show. Determining clear goals for your trade show display is a critical first step. Establishing specific objectives will guide your decisions on whether you want to generate sales or gain brand exposure.

Embrace the Digital Age

The real estate mantra “location, location, location” is just as relevant to trade show displays as it is to property. Choosing an eye-catching, unique booth design and implementing innovative digital strategies can help you grab the attention of attendees and convert them into leads and customers. Setting clear, measurable, and achievable goals is an essential first step in planning your trade show display strategy. Your objectives can vary from generating specific numbers of leads to raising brand awareness and expanding your professional network. Your objectives should be SMART (specific, measurable, achievable, relevant, and time-bound) in any case. These goals can help you measure success and improve past performance. Digital timely, personalized, and courteous follow-ups can also increase your chances of turning leads into new customers.

Utilize Interactive Touchscreens

trade show booth design company offers many interactive options to attract and engage attendees. The most popular method is using large touchscreen displays to showcase product catalogs, gather attendee information, and conduct quick surveys. Utilizing augmented reality (AR) technology to superimpose digital features on the physical world provides an additional choice. This technology can help your booth stand out from the competition and make an impression on visitors, from virtual product demos to gamified experiences. The best part is that these interactive experiences are more memorable and offer a better return on investment than traditional static displays. Whether you need a 1080p Wave digital display or a full-blown theater presentation, eyefactive has the solutions for any budget and space.

Utilize Digital Marketing Strategies

While the internet has changed our way of communicating with one another, the benefits of interacting face-to-face remain. Attending trade shows can help you establish relationships, leading to business opportunities and growth. Digital tools like interactive touchscreen displays and augmented reality experiences can add value to your exhibit by providing an immersive experience for attendees. These technologies can also deliver virtual product demonstrations and 3D visualizations. Following up with visitors after the show by sending emails or social media messages thanking them for their time and providing additional information can help nurture prospects into loyal customers. You may continue to reap the benefits of your trade show investment for years by working with a search engine marketing consultant to maintain brand awareness among prospective clients and business partners.

Incorporate Augmented Reality (AR) Technology

When it comes to promoting products, many things come into play. Due to factors like space and logistics, brands often limit the number of products they bring to their trade show booths. However, AR & VR allow companies to showcase their entire product line in an immersive experience. Augmented reality is a unique way to grab attention and keep attendees interested. Incorporating bright LED walls, projection mapping, and mobile apps that offer gamified experiences allows businesses to create an immersive environment that transforms the real world into a digital landscape. AR applications also make it possible to provide virtual demonstrations of products that would be too large or expensive to bring to a trade show and provide tutorials and support for complex procedures. For example, Boeing uses AR technology to guide technicians as they wire aircraft.

Understand Your Audience

The proper lighting, design, and knowledgeable personnel can turn a dull booth into a powerful brand experience. However, it’s essential to determine what you hope to achieve at the show before diving into any flashy setups. It could be generating sales, collecting leads, or amplifying your brand presence. Understanding your audience to develop effective marketing materials for the event is also essential. It can be accomplished by conducting a survey or interviewing current customers. It can help you pinpoint your ideal customer demographic and choose the best shows to attend in the future. Following up with potential leads is essential when the trade show is over. It can be done through email or phone, ensuring you don’t miss any opportunities to convert them into customers.