Funding

Umbel raises $20M

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What does Umbel do?

Umbel, is a customer data platform which empowers marketers in unifying and accessing their own customer data. The company brings together data across silos and marketing execution systems into one unified, actionable and beautiful customer platform. The company’s aim is to make data the most valuable asset your own. With this company users can drive ROI with real time customer data.  The company helps users in securely collecting first party customer data and combining all of the existing data from multiple sources for providing the users a complete view of their customers.

How much Umbel was funded?

Umbel raised $20M in Series B on November 18, 2015 from Cielo Private Equity.

Previous funding

  • $3.65M in undisclosed round on April 2, 2012 from Austin Ventures
  • $799.58k in undisclosed round on August 12, 2013

What is next for Umbel?

The company plans to use the latest funding for expanding the company’s sales and marketing efforts for capitalizing on the untapped marketing opportunity in data analytics, for accelerating technical innovation and for potential acquisitions. As a part of the funding, this round’s lead investor Cielo Private Equity’s Lisa Harris has joined the Board of Directors.

More about Umbel

Umbel was founded in 2010 by Higinio O. Maycotte. It has its headquarters in Austin, TX. The company creates high value customer segments in just seconds. It integrates all your data across offline and online channels. The company cleans the data, removes duplicates and improves customer profiles with extra 3rd party data. Users can also collect 1st party data for growing their marketing reach in just minutes without CRM Acquisition tool, even without technical expertise. Without their intuitive interface, users can sort and query this data and create the right customer segments in just a few seconds. The company constantly syncs this valuable data back to the users existing systems, so that they can reach the right people, with the right message through the right channels in real time.

 

 

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