For a lot of people, the idea of working as a freelancer sounds like an absolute dream. Whether you’re a designer, a writer, an accountant, or you work in any other industry, the freedom that comes with freelancing can often be incredibly tempting. And yes, while there are a lot of benefits to freelancing, you shouldn’t let them distract you from many of the challenges that you could end up facing if you do try to make a career out of it. Not least is the fact that most freelancers end up having to start from the bottom, which can make getting noticed a real struggle. However, that doesn’t mean that there aren’t things that you can do to get past this. Here are just a few things that you can do to get noticed as a freelancer.
Improve your website
First impressions are so important when you’re trying to create a brand for yourself, and nothing makes a stronger impression in the modern, digital world than your website. If a potential client arrives at your website and it looks like it was designed in the late 90s, they’re going to take one look at it and go elsewhere. The reality is that if your website looks amateurish, clients are going to assume that you do amateurish work. Of course, building a gorgeous, functional website doesn’t need to be that much of a challenge. Use somewhere like http://websitebuilders.com to compare the kinds of services that are out there for building your own websites quickly and easily. Sure, the quality of the work is the thing that will make you really stand out, but if you can’t entice people to look at your work in the first place, it’s not going to make any difference.
Networking is one of those things that sends a wave of anxiety through even the most extroverted person. After all, the idea of talking to someone and trying to convince them of your worth as a professional is a seriously scary concept. However, it’s something that you need to embrace if you really want to get a leg up on the competition. Luckily there are plenty of resources online that can help you improve your networking skills.
Show what you can do
If you want people to hire you as a freelancer, you need to give them a reason to do so. This means that they need to be able to see what you’re capable of. Because of this, you need to have a clear portfolio of your work available at a moment’s notice. This portfolio should only contain your very best work and should show your skills as well as your ability to do things like work to deadlines and effectively communicate with clients.
The reality of freelancing is that if you’re not working, you’re not earning. It doesn’t have the kind of security of salary that full-time employment offers which means that you’re going to have to be reaching out to potential clients and customers all the time. The moment you start resting on your laurels is the moment where things become a serious issue.