How to Write Great Content to Create a Successful Blog

To date, there are probably hundreds of millions of blogs that belong to the same niche. A website can have several ingredients but the one thing that makes it stand out from the rest is great content.

Anyone can know how to start a blog and write immediately but not everyone can produce something special.

Most of the time, aspiring bloggers think that correct grammar and spelling are enough to create a blog that gets results. These basic elements can only produce a post that’s okay.

Great content is the kind of content that drives readers to take action. It’s discoverable, teaches something interesting, fun and easy to read, and touches people’s emotions.

If you want to discover how to do it, keep reading.

1. Find popular topics to write about.

Popular blog post topics are topics that people in your niche go crazy over. Don’t just make assumptions. Find out what exactly these topics are by doing research.

Below are 3 ways to discover ideas that generate buzz:

• Google Keyword Planner – This free tool helps you find keywords that people often use to look for information online. Try entering keywords related to your niche and check their search volume. The higher the volume, the more interesting they are to your audience.

• See what has performed well for others – Visit top blogs and randomly check their posts. Which ones have gotten thousands of tweets and Facebook shares? How many comments did these posts get? You’ll also want to pay close attention to these conversations.

• Use BuzzSumo – A simpler way to find top performing content ideas is to use BuzzSumo. You can use it for free (for a while). All you have to do is type in a keyword or topic and it will show you newly published posts on the web, starting with the one that has the most engagement.

2. Make your content skimmable.

When you’re learning how to start a blog, you should put in mind that every content you create has to be skimmable.

Today’s fast-paced world and the increase in the use of mobile devices has taught us to scan content – not read everything.

So, if you want your readers to follow a desired action, make sure they immediately find what they need in your post. Always write for non-readers!

Skimmable content has the following:

• Structured headings and subheadings
• Relevant, high-quality images
• More white space between paragraphs
• Shorter paragraphs
• Shorter sentences
• Bulleted or numbered lists
• Occasional italicized or bolded phrases
• Hyperlinks

3. Create strong and catchy headlines.

With so many blog posts published everyday, one way to get noticed is to create an attention-grabbing headline. The problem is, many bloggers neglect this crucial part of their article!

Headlines create a first impression and are your one-way ticket to getting the first sentence of your blog post read. Your headline can either attract people or push them away.

Remember that 80% of your readers will care to read your headline but only 20% will proceed to checking out the rest of your post.

It’s not so difficult to write better headlines if you know which elements to include. Check them out below:

• Adjectives – Include words that describe your subject such as free, great, simple, fun, awesome, and essential.

• Numbers – If you’re writing about a “top” list, you’ll want to include numbers to add specificity and structure to the article. Numbers, especially odd ones, catch people’s attention.

• Promise/Benefit/Solution – Every headline must show the reader what he can gain after reading the blog post. Make your promise, benefit, or solution exciting enough for the reader to click through.

4. Optimize your blog posts for search engines.

Great content is useless if no one sees it. Make sure to apply simple Search Engine Optimization rules in writing content so that it shows up on search results or gets more engagement when shared on social media.

Strategies that enhance your content’s performance include adding relevant keywords, writing compelling meta descriptions, linking to authority blogs, adding a call-to-action, and using visuals.

If you have WordPress as your blogging platform, install the Yoast SEO plugin. It’ll analyze your blog post while you write it and offer suggestions to make it more SEO-friendly.

Over to You

After you have figured out how to create a website, make it a priority to craft quality content using the tips here. Great content matters more than you think it does because it benefits your business in many ways – from gaining people’s trust to getting sales.