Performance:4 out of 5 stars (4.0 / 5)
Price Value:4 out of 5 stars (4.0 / 5)
Features:4 out of 5 stars (4.0 / 5)
Help & Support:4 out of 5 stars (4.0 / 5)
Easy of Use:4.5 out of 5 stars (4.5 / 5)
Average:4.1 out of 5 stars (4.1 / 5)
Editor’s Review


The best way to increase sales, customers and brand awareness for your business is Email Marketing. Email Marketing, when utilized properly remains to be the most effective internet marketing ever. The use of such marketing tools will enable you to expand and enhance the business network. The tool empowers you to quantify and measure the progress of your marketing campaign. It helps in the automation of the process of sending emails to and responding to email queries from recipients in a short phase.It is accepted worldwide that marketing generated via email is more valuable than the radio or TV ads.

Any business organization would dream about finding something customizable and affordable which also integrates well with business platforms. One such marketing tool is MailChimp. They offer intuitive and professional email marketing. The best of MailChimp is its ability to combine Email Marketing with humor. It provides all the essential features needed for creating an effective email marketing campaign.

Pros of MailChimp

  • Subscriber Segmentation

MailChimp allows you to separate your contacts into groups. This helps to sort through your groups and send customized group-focused newsletters.

  • Excellent Newsletters

It provides innovative newsletters for the Email Marketing Services. It also generates the growth and reach of the mail to customers with Average Subscribe Rate, Average Unsubscribe Rate and Total Unsubscribers.

  • Subscriber Insights

They provide insight about the subscribers and keep them in one place with Subscriber Profiles. At any time, the engagement of the particular subscriber can be tracked. They also show one-to-one conversations to profiles, so as to track the customers with ease.

  • More Free Learning Resources

They provide some resources to minimize the learning phase and to get you on track with effective campaigns. Some of resources are,

  • Helpful Videos
  • Free EBooks
  • MailChimp Guides
  • Email Personalization and Automation

It helps you email the right people at the right time. It also provides built-in segmentation and targeting services, which can automate triggered emails.

  • Affordable Pricing

It offers several plans to best suit your financial needs, with a free plan for up to 2,000 subscribers.

  • Detailed Analytics

It offers ample of advanced reporting options that one can access anytime. Some of them are,

  • Sales Monitoring
  • Website Activity Tracking
  • Purchase Analytics
  • Alerts on Email Security
  • Live Online Chat Support

Cons of MailChimp

  • Transition from free account seems difficult
  • Built-in lacks
  • No real-time data
  • Delayed refresh


MailChimp is a powerful email marketing tool for beginners and well established businesses. It manages to be straightforward and manageable. It is a great service to handle as always it provides better Marketing Strategies. It helps you to succeed with the free resources on email campaigns. It also allows toy to create newsletters on your own with the available templates. With MailChimp, the email marketing campaigns can be easily shared with your subscribers. MailChimp collects and analyzes the data and provides an excellent representation of that data in several layouts.


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