|Performance:||(4.0 / 5)|
|Price Value:||(4.0 / 5)|
|Features:||(4.0 / 5)|
|Help & Support:||(4.0 / 5)|
|Easy of Use:||(4.5 / 5)|
|Average:||(4.1 / 5)|
The internet has proved extremely beneficial in bringing the world closer and being the owner of a growing business it is a must for you to take leverage of this advantage. This is one boon which will prove of great assistance in marketing your business across the globe. Once you visit online you will see a great deal of marketing tools available, but before selecting any of them you need to study them carefully as not all of them fulfill their promises.
Mailigen is one tool which promotes integrated marketing in the form of marketing via emails, mobiles, etc. The main principle followed at Mailigen is to be at the right place at the right time and this it does by doing proper analysis which then helps you in figuring out the right time and right message to be sent to a particular client.
Pros of Benchmark
- Drag and Drop Email Editor
Mailigen provides you with a variety of templates of emails which helps you to easily create and send the emails. This tool also has template editing function which makes editing of email templates a very simple process.
- Email Marketing Campaign
This tool offers you to create your own email campaigns in the form of newsletters or simple text emails. The templates for each of these marketing campaign is provided by the Mailigen tool so you can either select the template or you yourself also can create your own campaign. These campaigns if done regularly will help you to take crucial decisions which will be in the best interest of your business.
- A/B Split test
Mailigen allows you to create two versions of your emails which will help you in figuring out which email is getting the best response. You will be given a full statistics report regarding this and from this knowledge you will be able to get an idea what kind of campaign should you create to attract customers.
- Contact Reports
These reports will help you in understanding the activity of your subscribers. From these reports you will also be able to figure out the growth or decline in the list of subscribers over a certain period of time as well.
- Real Time Email Tracking & Reports
This is one tool which will help you in tracking the performance of your email marketing strategy with a lot of ease. You will be able to get important details such as a list of bounced emails, total number of emails opened by people, clicks through stats, etc., by this tool and that too without facing any hassles.
Cons of Benchmark
- Video Tutorials/ Webinars
This is one thing which is missing from the entire package of this marketing tool. So, if your business does not really require webinars or video tutorial then you can easily go ahead with this cost effective software.
- Customer Support
This is one major disadvantage of this marketing tool as the customer support of this software is lesser than what is expected of an email marketing tool.
Mailigen is one marketing tool which provides you with the correct platform for promoting and conducting your business via emails and it also allows you to conduct surveys which will help you in the market study of your product. The cost of this entire email marketing tool is very reasonable.