The Most Dangerous Misconceptions About Digital Marketing

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Although digital marketing is a relatively young niche in the grand scheme of things, it’s now more or less essential for any business to succeed. It’s 2017 now, and that means your company isn’t going to go anywhere without harnessing the mighty power of the click! While a lot of entrepreneurs have heard about how important digital marketing is, there are a lot of common misconceptions surrounding it. Here are a few of the most dangerous ones…

It’s Very Expensive

One of the biggest misconceptions surrounding digital marketing is that it’s exceedingly expensive, and that it will always be cheaper to pursue the same results from traditional marketing. This is completely false! Sure, when the internet was a new and relatively unexplored plain, online marketing companies would charge a lot, and business owners would happily pay it! However, as the internet has become more and more accessible, along with countless digital services, effective marketing has become cheaper and cheaper. Resources like Facebook ads, PPC advertising and DIY content marketing are not only cheap, but among the most effective marketing channels for any kind of business. Even if you’re outsourcing to companies like this: http://www.nustudio.ie, you’ll have a wide range of prices on the table.

It’s Only Good for Certain Industries

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Another big myth about digital marketing is that some businesses are simply too traditional or dull for digital marketing. Again, this is completely inaccurate! Okay, print advertising and word-of-mouth marketing can certainly be more effective for local, traditional businesses. However, that doesn’t mean that digital marketing is any less effective for them! This particular misconception usually stems from a fairly narrow view as to what digital marketing actually means. “Digital marketing”, despite what a lot of people believe, is an umbrella term which covers a wide range of tools and strategies, flexible enough to achieve different objectives for different businesses. Whether you’re measuring success by the amount of sales you’re making or the buzz you’re getting from social media accounts in the local area, there’ll be a tactic you can apply to make your digital marketing work for you.

I Can’t Compete with the Big Brands in my Niche

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Obviously, it’s a pretty daunting prospect to build a loyal customer base for any business from scratch, especially when you look at the kind of followings some of the more well-established brands have on their digital channels. However, that certainly doesn’t mean that you should give up hope! While competition will always make things harder, the accessibility of modern digital marketing resources has in fact levelled the playing field, and opened up all kinds of opportunities for small business owners that they wouldn’t have had before. Because digital marketing is all about drawing in people who were already looking for a business like yours, rather than putting out big, flashy ads and hoping the right people see it, your bigger competitors are now much less of a threat! If you’re looking to take on the big wigs, digital marketing is certainly the way to go!