How Hotel Firms Can Gain and Keep Customers Through The Tool Of Email Marketing

Email marketing is the best way to promote accommodation to travellers who are searching for places to stay. There are many things that companies should consider when they do this, and there should be a solid plan written down before they start. Firstly hotel companies must make a list of potential customers to send the emails. This can be done by collecting details from existing guests who have already stayed at the hotel and by promoting the newsletter on the website. The booking engine is where hotel businesses can gather email addresses, but companies must remember to let guests know they have been added to a mailing list.

There should be an option when booking that asks customers if they would like to receive emails. To entice them to say yes hotel firms should mention that by signing up they could get messages about special deals and offers. There should clearly be a section at the end of the email that allows customers to unsubscribe from the messages. If people do not want to receive messages anymore they should be asked briefly why they wish this to happen. What is crucial when sending out messages to customers is to ensure the subject line is relevant. The line should clearly indicate what is being included in the main content of the email.

The subject can be written in a funny way but companies need to be careful not to be offensive. The emails do not just have to be about vouchers or offers, but could include information on attractions near the hotel or information about seasonal events. It is vital to keep a note of when customers visited in the previous year as they may want to plan a trip at the same time. They should be reminded of the company through an email so that they could be attracted to make a booking. When a person has booked it is vital firms keep in touch with them until they actually arrive at the front door to stay at the accommodation.

A great marketing for hotel plan should include emails to the customer telling them about places to head when they get to the residence. This can include landmarks, entertainment venues as well as top restaurants and cafes. This is the personal touch that a customer craves where they get the opportunity to feel excited about their upcoming trip. A vital thing that hotels should also do when the break ends is to email again to get feedback about the hotel visit. This can be used for testimonials and firms should encourage customers who have had a positive experience to write reviews for them on sites such as TripAdvisor.

There are many brilliant members of staff at World Hotel Marketing that will offer great advice on how to make an amazing website that is easy to navigate. The experts at this agency can help with both email and SMS marketing to entice customers onto the site. A digital design team will work with clients to find out what they want to show customers, and to make the front page an attractive area that is inviting. It will also include the wonderful Booking Direct tool that is multi-lingual and allows customers to change the currency.