6 Routes to Increased Online Sales

For most businesses nowadays, online sales are a big part of how they survive. If your sales figures are stagnating, here are 6 routes to online sales success.

1. Redesign the Website

How your website looks and functions can have a big impact on how many products your business manages to sell. You need the website to appear modern and slick. If it looks like it was designed in 1999, nobody will take your online business seriously. They’ll go elsewhere and buy from a more professional looking company. Hire a good web designer, and work with them to create a stylish alternative to the current website.

2. Set Sales Goals for the Team

Having specific goals can rally the team in your office and force them to look for new ways to increase sales. One other idea is to split the team in two and have them brainstorm different ideas. This turns the job into a form of competition, and it could be a good way of generating innovative ideas. Don’t make the goals too unrealistic or huge. And make sure you reward your employees when they hit those targets.

3. Focus on Conversion

Conversion is the process of turning visitors into customers. It’s good to have lots of visitors to your website, but it’s not so good if those visitors don’t buy any of your products! Turning those visitors into customers is never easy. And if you want to get the job done properly and successfully, you could use professional conversion optimisation services. This will help a lot because it’s hard to succeed if you don’t have the required skills.

4. Make Your Website Faster on All Platforms

If your website is a little slow, it can seriously damage the amount of people who buy from you. You should work hard to make the website faster. This can be done by switching the host you use. The cheapest host is not always the best option. Sometimes, it’s a good idea to spend the money and reap the rewards. You also need to make sure your website is fast on mobile devices because people are using these more than ever.

5. Offer Added Extras

Small extras can sometimes make all the difference when it comes to increasing online sales. Why not offer deals to people who spend more than a certain amount? You could give people free postage to encourage sales. Or you could put on regular offers. A lot of companies put on offers once a month, and it gives the monthly sales figures a needed boost. What kind of sales you put on will depend on what kind of products you sell.

6. Use SEO to Your Advantage

SEO is vital; all businesses should understand this by now. If you still aren’t taking search engine optimisation into account, you really need to start doing so. One of the best ways to improve your search engine ranking is to create interest content that people can interact with. This content may take the form of a blog. Or you could create video content because videos get even more views than blog posts.

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