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To get organic traffic from the search engine results page, you need to include search engine optimization techniques to create a web presence search engines will recognize, trust, and promote. SEO marketing is not complex as it seems, and adopting the proper approach will save you a lot of money as a marketer.
Basic SEO Ranking Factors
Did you know that over 94% of people who use Google only look at the first page of search results? Additionally, they only click on the first three results! And with over 180,000,000 registered websites today, you would want your website to appear on the first page of search engine results, right? This is why you need SEO basics to boost your business ranking.
Users who search for what you offer and see your site on the first page are considered ideal visitors. Potential clients, if you will. If your website isn’t in the top few results, it’s almost like your website does not exist.
Therefore, it is best to use SEO basics that are guaranteed to boost your business ranking. According to Kohan and Bablove website, SEO has significantly put their law firm ahead of many others. And they attribute this success to some seven SEO basics, which are listed below.
1. Customer Service
The customers should always have a good encounter when visiting your site. There should be an active engagement between the users and the site manager to draw customers into your product or service. Avoid neglecting your customers’ experience to gain the most out of your online marketing.
2. Affiliate Links
Linking sends out trackable traffic as opposed to the thought that it might take people off your page. Regularly put into your content links of various sites related to your theme to build a fundamental part of your search engine optimization strategy.
3. Website Analysis
After having your Search Engine goals in place, use a reliable website to gauge how your customers navigate the site. It is necessary to analyze before launching the website to get rid of any dysfunction.
4. Simple URL Structures
Make the users understand your URL to avoid confusion. Check out the URL structure of your article and let the characters sync with the topic under discussion. Keep in mind end users prefer less sophisticated content to access their interests.
5. Influencer Partnerships
Use social media to obtain a nurturing relationship with other influencers to help you market for improved traffic to your site’s link. The influencers will help you open doors of certainty to an increased number of consumers that will want to know more about your product.
6. Proper Keywords for Images
When users are looking for an image, they will use keywords, making images a vital part of search engine optimization. Use the right set of words to accompany a photo and make it relevant to the context.
7. Improve Page Speeds
You cannot get away with a slow-loading website. A slow page frustrates users to engage your product. Speed is critical when it comes to search engines. Therefore, when a site takes longer to load, it is likely to be abandoned for another similar one that instantly slides into its content.
Incorporate SEO
Search engine optimization is an integral part of digital marketing to keep you above other competitors, as it will quickly drive additional users to traffic on your website. SEO is also pocket friendly to mobile users, having fixed, affordable rates for the marketers. Keep in mind, though, that using SEO basics to boost your business takes time. The sooner you start, the sooner you can move up the page rank ladder.
