How To Use Live Interactive Video for Your Business

Like most business owners, you’re probably constantly on the lookout for ways to innovate, increase efficiency, and stand out from the competition. Thanks to new technology, there are lots of ways to do all three of those things at once. Live interactive video can be a game changer for your business and revolutionize the way you operate. In fact, an estimated 100 of the top 500 corporations will be using live video for customer interactions by 2018. Here are the top five reasons your company should use live video chat:

It Adds To Your Customer’s Convenience

Customers are always looking for a way to make their purchases quickly and easily, and video chat can be a huge help. Nearly 50% of customers say having their questions answered by a live person in the middle of an online purchase is one of a website’s more important features. Video chat can cut down on customer wait time and provide immediate access to assistance. A recent survey even found that 63% of customers are more likely to return to a website that offers live chat. Instead of waiting on hold or getting lost in a sea of phone options, customers can connect to a service representative in one click, making their shopping experience much more convenient and enjoyable.

It’ll Increases Sales

There’s a fine line when it comes to customer service—consumers don’t want to feel hounded by sales representatives as they shop around, but they do want to be helped if they have a question or need advice. Video chat is a great option because it gives customers freedom while also providing them the option for friendly, personal service if needed. Many sites have found that video chat leads to customers staying on a website for up to four times longer, which can lead to amazing sales.

Almost all customers agree that live chat is helpful, but experts know that live chat pales in comparison to video chat, which adds a personal touch to the interaction, moves the responses along more quickly, and even offers screen sharing to give customers an added sales boost. Instead of losing customers who may be confused about the purchasing process, video chat can help finalize sales and turn those confused clients into great paying customers.

Video Chat Cuts Down on Expenses

Customer service is a vital part of any business, but it can also be one of the most expensive areas. With video chat, you can greatly reduce the cost of customer interaction. Instead of having customers call a call center repeatedly and raise service costs by talking to multiple representatives when a question isn’t answered right away, they can instead have their issues addressed quickly and more successfully over video chat, making a more efficient use of your company’s time and resources. There’s also the added bonus of travel savings. Instead of spending money to travel to meetings, employees can use video chat to meet remotely from wherever they are in the world.

Enhance Your Businesses Collaboration

Video chat can keep employees connected without have to actually meet in person. With video chat, you can connect remote teams quickly, and information can easily be shared face to face without traveling around the office.

Employees can also share what is on their screens to pass on even more information, making it more convenient and fun to collaborate and share ideas. Video chat can also greatly improve employee hiring and training by allowing for remote interviews and easily connecting new hires with experienced employees.

Gives Your Business Competitive Edge

In an age where every new innovation can set you apart from the competition, video chat can provide your company a much-needed boost. Integrating video chat into your customer service not only stands out to customers and helps them remembers your brand, but it also provides a better experience and shows that your company values technology.

Studies have shown that adding the personal element of video chat helps customers remember a company much more than one they only talked to on the phone or through live text chat—that memory can lead to referrals and a huge competitive advantage.

These benefits can be a huge boost for your company, but they don’t mean anything if you don’t have a reliable video chat service. With traditional WebRTC, the quality of experience can be affected if a customer is on a weak network. However, by implementing a video chat SDK, like those offered by Agora.io, provides your business, customers and employees access to a global infrastructure of over 80 data centers. Meaning, that no matter where you, your customer and your employees are, and no matter what kind of connection they have, their video chat stream will be clear and stable, avoiding any possible frustrations that come from poor and choppy video connections.

Future-proofing your business by integrating live interactive video into every aspect it, from sales, customer service, employee collaboration and more, means you’ll save more money, make more profit, enhance your customer’s experience and give your company a competitive edge for years to come, that is, until they catch on.