How to Push Mobile Marketing with In App Notifications

Going viral is so last year. Now everyone wants to go mobile. Customers and businesses alike are boosting the use of mobile devices for everything from social media to online shopping. It’s little wonder that the mobile marketing market is predicted to exceed $15 billion by 2019. No that’s not a typo, $15 billion.

With that kind of cash at stake you want to put your marketing efforts to work via mobile and fast. Become an expert at mobile marketing. Start with learning about the functionality of one of the most innovate methods of mobile app communication, in app notifications.

In App Notifications in a Nutshell 

First you have to understand the mobile marketing market, which includes all methods of communicating with customers via mobile devices. SMS and email most have heard of and use regularly, but there’s also in app messages and push notifications.

What exactly is an in app notification? In app notifications allow you to communicate directly with your customers when they are using your app. This is paramount. They are already engaged in part of your marketing platform, your app. Now is your prime opportunity to take that engagement to the next level.

Typically this type of notifications provide a timely promotion, cross-sell coupon, or cart reminder. Want customers to try a new app feature or check out a sales item? Send them an in app notification. Such notifications also help marketers engage with users while they in the app. But first, know the boundaries of using these notifications. There are tricks to the trade so you don’t seem too pushy.

Remain Transparent and On App

First of all, no tricksters are allowed. Customers know all about those gimmicky ads that take over app functionality and then hide their ‘X’ so closing them is practically impossible. Want your customers to delete your app altogether? Use these gimmicks. Want your customers to appreciate your offers via in app notifications? Remain crystal clear in your intent.

And you should never make the customer work for the reward. If you are offering the customer a good deal on a product direct them to that product immediately. But don’t steer customers too far away. Taking customers away from your app is the last thing you want to do, unless you have a very good reason for it.

Nag, Nag, Nag

As we’ve noted being pushy with in app notifications is a big no-no. Stay away from pestering your customers on your app. If you drive them batty with these notifications they are likely to abandon your app altogether since they can’t opt out of this kind of messaging.

Think of in app notification messages like real-time communication. It will keep you on point with being polite and professional. If you have the capability ask the customer what kind of messages they would be interested in. You can do this when they sign up for the app, as part of their registration process. By understanding what the customer wants you stand a far better chance of providing this for them.