Three Ways To Double Your Website Traffic

Three Ways To Double Your Website Traffic

Increase Traffic and Conversions to Give Your Business the Edge

Better conversions can have a huge impact on profitability. Here are some simple ways to achieve big results in your SEO campaign.

Most people automatically assume that SEO is all about improving search engine rankings and therefore directing more traffic to your website. This is true so far as it goes, but it only tells part of the story. Every PPC consultant will tell you that you also need to focus on converting as many of these visitors into paying customers as you can.

If you think of a physical shop, then both browsers and customers are beneficial to the business. If there are plenty of people browsing the shelves, your shop looks busy and attracts still more customers. At the end of the working day, though, it is the people who do more than look and who actually make a purchase that will dictate whether your shop is a success or a failure.

Let’s take a look at three simple ways that you can both increase the lookers and the buyers, to make your website work better for you.

Content is everything

It is easy to get carried away with the latest digital marketing strategies and to dive headlong into Google Analytics to see how social media campaigns and PPC strategies can enhance your campaign. These are certainly useful tools, and we will discuss them in a moment, but they will get you nowhere unless you to get the basics right.

And where your website is concerned, that means content, content, content.

Make sure your content is fresh, engaging and relevant. It needs to answer the questions that your customers are likely to ask, and provide a quick, easy and effective solution to whatever problem they are facing.

An attractive shop front

To return to our shopping analogy, you can offer the best products or services in your field, but if your shop looks run-down and the front door sticks when anyone tries to open it, then you are always going to struggle to attract customers.

Your website is just the same. Today, more people search using mobile devices than desktops, so it is absolutely essential that your site is “mobile friendly,”  so that pages render properly and buttons work as they should across all platforms, and also to ensure you remain on good terms with the google search algorithms and their much-heralded mobile first strategy.

You also need to be sure that pages are loading quickly. Slow-loading pages are a huge turn-off in today’s “instant gratification” world, and people are not prepared to wait. There are plenty of free tools around, including some intriguing reports on Google Analytics that will show you just how big a correlation there is between load times and vanishing customers.

PPC strategies

With an attractive shop that sells a good quality product or service, the third strand to enhanced visits and conversions is a carefully targeted digital marketing campaign. PPC can really drive customers in, and brings quick results.

Google Adwords is probably the most well-known PPC platform, but it is also worth discussing other potential strategies with your PPC consultant. For example, with so many users, Facebook PPC can be an enormously effective, yet low cost, tool if used correctly.