DIY Business development – Generate leads and sales for less than $500 in 30 days

DIY Business development – Generate leads and sales for less than $500 in 30 days.

In order for any business to grow, there needs to be a lead generating system in place. There’s several ways to build awareness for businesses, but for startups, there’s an urgency to implement marketing measures that have a direct response. In order to increase the business’s revenue, the business’s sales pipeline needs to be full of qualified prospects that can potentially turn into leads and sales. There’s a few highly-effective marketing methods that can be used to generate leads and sales inexpensively for startups.

Cold calling.

The fastest way to scale up any business is to engage in cold calling. If there is one person making phone calls, up to 70 people can be reached in an 8h day. Of those many people that are reached, between 2-10 of those people can become leads and then 1 or 2 of them are likely to become customers, if you have the right lead generation system in place.

It is simple to start doing cold calling. All you need is a telephone connection. You can choose to have a mobile phone with credit, a landline phone or use a Skype internet connection with Skype credit. You will then need to source a database of telephone leads that you can contact. You can source these from places such as the Yellow Pages, Manta or even Google’s search results.

Keep track of the people that you have contacted in a spreadsheet. Or if you have the budget, track those leads in a sales CRM like Pipedrive. Within a few weeks, you should start to see the a steady growth in business leads, sales and revenue.

Sales letters

Sales letters are one of the most inexpensive marketing methods that you can implement in your business. There’s usually a 2% conversion rate in sales letter campaigns. You can opt to use professional services, however it will be more cost effective if you print and mail the sales letters yourself.

You can get started by doing the following.

• Creating a compelling offer in a sales letter. You can use the template found in Dan S. Kennedy’s book, “The Ultimate Sales Letter.”
• You can print the letters in your office using high-quality paper and ink cartridges. Ideally, you should invest in a printer that can print hundreds or thousands of sheets at a low cost.
• You can purchase high quality envelopes for sending those letters.
• You can purchase stamps in bulk from your local post office.

After you’ve mailed the letters, keep an eye out for enquiries and how they contribute towards your business’s sales.

Email marketing

There’s ethical and unethical ways to do this. If you get your targeting right, you will get people responding to your email and you will be able to generate qualified leads, which will allow you to close more sales.

• Start by qualifying your prospects and collecting their email address. You can do it yourself or you can hire an outsourcer on a site like Freelancer.com or Upwork to do the data entry for you.
• You can then create an introduction or sales email and pitch your product or services to the recipient of the email.
• You can then send the emails to your list.
• If you pitch to at least 50 prospects, you should be able to get at least 1-2 leads.

Referrals

Tap into your existing network to see if you can get any referrals. These may be referrals from clients that you work with, family, friends or ex-work colleagues. Don’t be afraid to ask. That one person who says yes might provide you with hundreds, thousands or even millions of dollars in revenue for your business.

Growing a business can be challenging, but it doesn’t have to be expensive. Use the tips provided to start generating qualified leads and sales today.