Related Products Extension As A Tool To Perfect Customers’ Shopping Experience

This issue is the reason why many store owners have sleepless nights. Let me help. I know what kind of help you need. You may look at me skeptically but first read.

I call on you to stare at your product page. Do you think everything is at the level? Seriously? What’s about product page loading time? Or what’s about the layout of products? The fact is these factors impact directly on this sensitive indicator called ‘conversion’. Let’s go through the main points for you to check them.

The shorter loading time, the faster customers see what you suggest. Check whether you have overly large images and try to eliminate them. Don’t play games with your page in this gap manner!

Check whether your products are placed in a simple and non-destructive order. Don’t be afraid of giving your customer more white space. It doesn’t mean you don’t have what to suggest. It means you award them with a possibility to concentrate and choose what they actually want to choose.

The product descriptions should be informative without multiple load words. The product description should contain the main product characteristics, price, shipping conditions. But don’t forget product value. Customers would like to know WHY they should buy your product and HOW they can make their life easier with your products. By the way, try to keep products description compact. The people don’t like longreading.

Besides bright texts, you are recommended to invest more in top-grade product images. The visual content is especially encouraged and appreciated today. Post exceptionally good, large (470 x 470 pixels) and high-quality photos with a white background. Don’t be lazy and show all the product sides with an opportunity to zoom images (1100 x 1100 pixels). It helps you to score more points from your customers.

A good image is not a treatment. Don’t forget about a video-content. The professionally-made videos can increase conversion greatly (up to 80%). The most popular mistake here is to upload the video that is over 1.5 min and place it at the bottom of the page. The awesome and short video placing right next to the product image gallery does its best to attract customer stream.

Let’s talk about a price. I’m not going to discuss rules of a price generation. Actually, it’s not my business. But what’s about a price presentation? Put it below the title, use a larger size of the font and contrasting color to make it clearly visible. In case you have two prices: regular and discounted, cross out a regular one.

Do you have reviews on your product page? If your answer is ‘No. I don’t’, my next question is ‘How is your business still alive’? Almost 90% of all customers are looking for the reviews before making some purchases. Try to get as more reviews as possible. And surely I mean positive ones. The reviews compose the unique content for any store and it’s able to take SEO back.

If all the above-mentioned gimmicks are already successfully implemented at your product page and your sales are not on a roll, be in a hurry to launch related products. Here I would like to speak more than before. Are you interested in what I mean when I’m talking about related products? I hope so.

All the advice mentioned before can be considered as the helpful tools for customers to make right choices. The related products are of the same category. As a rule, they are displayed in the right sidebar of a product. So what is it? The related products are similar or which combined with the products being displayed. A distinction is made between up-sells and cross-sells.

• Up-sells mean the related products with a higher price or which have more options than the products displayed initially. Up-sells may be found below the description area on a product page.
• Cross-sells mean the products which can be purchased along with the products customers are looking for. The phone cases demonstrated with cell phones are a good example of cross-sells. The most winning position for the cross-sells is in the shopping carts.

The fact is such an approach is one of the successful ways to make customers shopping experience better. The customized product offers make your customers buy the items they don’t plan to buy. It seems you apply a losing technique. But at the same time, while offering related products of a good quality, you demonstrate your awareness of what your customers may need. The most important here is to know WHAT and HOW to demonstrate. If we are talking about ‘WHAT’, I can’t help you. But I know ‘HOW’ to implement it in the best manner.

I call on you to forget about the unenthusiastically process of an item by item related product assigning. It’s really quite last-century methodic. Automatic Related Products for Magento 2 by Aheadworks is what you may define as ultra-modern, highly functional and worked-out to details extension for a store based on Magento 2.

Create the rules and let system makes it instead of you (if you are an owner of an online store). The rules can be created by an admin with specifying the pages WHERE the related products will meet concerned eyes of the customers and WHAT type of products will be defined as ‘related’ ones and HOW people will see them.

There is also one valuable option in the backend called Override Automatic Related Products. It allows you to prevent a definite page from processing by the extension’s related product rules.

So, a customer is in your store… And he/she is almost on the verge of making a purchase. The Magento 2 Related Products blockhelps your customer to make this final step thanks to upsells and cross-sells. You may be surprised but overall, upsells and cross-sells do their things.

Note please that upsells promote the products with higher price, but they should be better due to the functionality and quality to be bought by customers. Cross-sells require you to explore customer’s wishes carefully and offer the most suitable products as a side line.

From the functional point of view, the extension does its best to boost your sales in the appropriate way. Let me share my ‘visual’ impression. Besides you may put blocks anywhere you think it’s necessary most, their number is unlimited. Moreover, it’s possible to place multiple blocks into a single position.

Finally, Aheadworks is pleased to introduce Magento Enterprise segmentation support. It’s their new perk. As you know customer segmentation and personalization remain the most powerful marketing instrument. So, while using blocks with related products based on Enterprise segmentation rules, you increase your chances to satisfy your customers better.

This collaboration is perfect for many reasons. Magento Enterprise has a rich set of functions allowing to make customers’ experience customized. Magento Community is not able to segment non-registered users. Magento Enterprise makes it possible. When a customer comes back to review more items, firstly he/she will see a set of products based on what he/she has looked for previously. This process is driven by dynamic segmentation.