How to Reduce Bounce Rates from Email Marketing: ZeroBounce Review

When you’re running an email marketing campaign, some of the emails that you send out may ‘bounce’ and not reach the recipient. Bounces can happen for a number of reasons, including an invalid email address, issue with the receiving server, full mailbox, outdated domain, and so on.

Needless to say you will want your bounce rates to be as low as possible as that will mean more of your emails are successfully delivered. More importantly however a high bounce rate can affect your sender reputation, which may result in your email being blacklisted by Email Service Providers (ESPs) and even fewer emails being delivered.

In short it is important that you keep your bounce rates as low as possible so that your email marketing campaign doesn’t end up dead in the water. Typically a bounce rate below 2% is regarded as decent, and anything above that is worth looking into. As you can imagine a bounce rate of 5% or higher could be a serious issue, and will require immediate attention.

If you want to reduce bounce rates, you need to ensure that you’re sending emails to real email addresses that are capable of receiving them. One way to do that from the onset is to introduce a double-opt in when capturing emails for marketing. On top of that however you will also want to have a way to check and verify existing email addresses which is where ZeroBounce comes into play.

ZeroBounce

Simply put, ZeroBounce will provide you with Email Verification to help you reduce bounce rates and improve the effectiveness of your email marketing campaigns on the whole. It will validate the emails on your list and check them to determine whether they will bounce or not.

Aside from detecting bounces, ZeroBounce will also help to improve email deliverability via its algorithms that can detect email accounts that are:

• Spam Traps that ESPs use to identify senders that email spam and block them.
• Abuse Accounts that have a high tendency of marking all marketing emails as spam and will affect deliverability.
• Disposable or Temporary Accounts that are often used solely to mask real email addresses and will eventually end up bouncing or becoming undeliverable.
• Catch-All Domains that mask the validity of emails and simply return false positives.

Normally these accounts are difficult to detect, and can increase bounce rates and reduce email deliverability. However ZeroBounce’s algorithms will employ several unique detection methods that are able to distinguish unwanted emails, including toxic domains, do not reply addresses, and so on.

Due to the email verification API used by ZeroBounce you should be able to hook it up to the software that you’re using to send out emails easily. Additionally you may be able to verify the data associated with some addresses and append it if necessary to include the first and last name, age, location, gender, and other pertinent information.

For more about the features of ZeroBounce and its packages, visit their official website.