SEO and the Relevance of Short and Long Tail Keywords Today

In today’s highly connected world, organic SEO or search engine optimization is not just concerned with making it to the first page of the more popular search engines. In fact, it delves deeper into the motivational impetus of the typical search engine user i.e. it is also more about identifying their needs wants and desires. This is why any company that wants to make its mark has to have a more holistic approach towards organic SEO and should understand not just ‘what’ the target market is searching for but also ‘why’.

According to some estimates, there are around forty thousand searches being made on Google alone, every single minute. However, very few of them lead to actual conversions and subsequently, a loyal customer base.

For the purpose of channeling a potential user into a web funnel till he becomes a loyal customer, the net savvy company should use a variety of both long tail and short keywords that, taken together, will be able to determine the actual intention of the buyer.

For example, if a person simply typed ‘Audi’ as his search query, the search engine would only be showing results based on his interest in this particular automobile brand. But a person who writes ‘Audi models under $ 50,000’ or ‘Audi available in down town Miami’ or even ‘Audi for sale Pittsburg’ would show that he has the ability and the inclination of buying an Audi in his budget as long as it is also near his geographical location.

This is why it is all the more important that the company should be highly focused in terms of its marketing efforts and in case it is bound by logistical constraints, it should concentrate more on peppering the content present on the site with area specific keywords such as ‘best cars in Florida’ or the most’ amazing pizza in Willington’, for instance.

Simply writing pizza alone will off course generate a lot of traffic but since there are literally millions of pizza outlets out there, the odds of making it to the top ten in any popular search engine will be considerably remote. And add to that the fact that people interested in pizza from the other end of the world will not be of any help in the company’s overall revenue earning abilities.

This is why when you invest in a digital marketing campaign then the ROI or return on investment is very important. Otherwise all that time and money will end up being wasted in entirely superfluous campaigns that will not give the company the desired results.

However, that does not mean that short tail keywords should be completely discarded since they bring their own value addition to any site. Without them, it will be difficult to attract traffic and as such, you just might miss out on many potential clients.

Ultimately, any strategy that you devise and seek to implement should have a rich blend of both, depending of course, on your products and your ability to market the same. We,at SMR Digital ,are the experts in this field and can easily help you in increasing your traffic on a daily basis.