Does Your Business Need a London SEO Agency? It Might!

Google can make or break a company. It really does harness that much power. For well over a decade, businesses have fought to make it to the top of Google’s search results within their niche. Between backlinks, content, keywords, and other optimization strategies, many companies scramble to figure out the magic formula to boost their presence online, and that includes their social media platforms. What is that magic formula? Here’s the problem: There isn’t a set answer to the question. Okay, but do you really need to worry about search engine optimization? Yes, you do.

Small, Medium, or Large – It Doesn’t Matter

Whether you are a mom-and-pop shop or a corporate conglomerate, you need to worry about search engine optimization. Better known by its acronym, SEO, search engine optimization ensures your company’s website and social medial platforms are returned in the first few pages of search results. The reason why this is so crucial is attention span. Most consumers research purchasing decisions online before they put down their hard-earned cash, and if your business doesn’t show up on the first two or three pages of a researcher’s search results, he or she will get bored and move on.

Consider this: Studies show you must grab a visitor’s attention within 10 seconds of he or she landing on your website’s home page. If you can’t grab his or her attention by then, he or she will hit the back button to leave your site. The same holds true for search results. Unless someone is looking for something specific, he or she will only check out a few links, and those links are usually the first few on the first page of the search results. A prominent SEO Agency London and U.S. businesses rely upon will tell you that in order to boost your customer base and sales, you must show up on page one.

But How Do You Get There?

This is the million dollar question. When Google first became the go-to search engine, it helped create an entirely new business: content marketing. Companies, affiliate marketers, and content mills scrambled to create content that saturated the web and – in theory – drew searchers to specific websites. This worked initially, but Google soon found its reputation in shambles because there too many low-quality websites in the search results, and consumers became angry. It reworked its algorithms in 2011 and put many content mills and affiliate marketers out of business.

Part of the rework was to ensure that poor quality didn’t make it to the front search results pages, which meant that businesses had to adapt an all-inclusive digital marketing strategy that Google deemed high quality through its algorithms. What works for one business doesn’t work for another, and trends dictate search engine optimization success. In order for you to get to the front lines in your niche, you must determine your target demographic, figure out the phrases they use to search for your product or service, and implement a digital strategy that encourages Google to deem your online presence as high quality instead of low quality.

This strategy must include your social media platforms and also use links and backlinks to your advantage. You need the best title tags, meta descriptions, photos, videos, and content to pass Google’s rigorous standards. All of these things must be uniform across your platforms and work together to drive your information forward, and if people still don’t click through to your website or social media pages, you will find your tremendous efforts fruitless in the end. This is the new way to market a business, and there are professionals who specialize in it.

Don’t misunderstand. You can do this yourself. This being said, many companies find it worth the investment to hire digital marketing experts to help them with their search engine optimization – at least initially.