Funding

Localytics Raises $35M in Series D

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What does Localytics do?

Localytics, is an analytics and marketing platform for web and mobile apps. It demands powerful analytics. Localytics brings app marketing and analytics together in a complete platform.

Localytics helps companies like ESPN, eBay and the New York Times in creating customized app experiences which drives loyalty, higher engagement and lifetime value. Localytics is used in over 32,000 apps on more than 2.3 billion devices.

It has its headquarters in Boston, MA with offices in London, San Francisco.

How much Localytics was funded?

Localytics raised $35 M in Series D funding on March 24th, 2015 from Foundation Capital, Sapphire Ventures and Polaris Partners.

Previous funding

  • Undisclosed amount in Seed round on Sep 10th, 2009 from Techstars.
  • $750k in Venture round on May 10th, 2010 from Laconia Ventures, New York Angels, Eniac Ventures and LaunchPad Venture Group
  • $2.5Min Series A funding on Apr 18th, 2011 from Laconia Ventures, New York Angels, Hub Angels Investment Group, LaunchPad Venture Group and Progress Ventures
  • $5.5M in Series B funding on September 10th, 2012 from Polaris Partners, New York Angels and LaunchPad Venture Group
  • $16M in Series C funding on Feb 4th, 2014 from Polaris Partners and Foundation Capital

What is next for Localytics?

Customer always want tools which allow them to act on their data, so Localytics has added things such as push notifications, in-app messaging, email marketing and integration with sales and business intelligence software.

The next step for Localytics is to introduce a new predictive marketing feature, which helps business to detect which users are likely to stop app usage, and deliver targeted messages  to convince users to stay. In the same way they can also detect which users will likely spend more and then provide them targeted deals.

More about Localytics

Localytics was founded in 2009 by Raj Aggarwal, Andrew Rollins, Henry Cipolla and  Brian Suthoff. The company started as a focus on app analytics but  customers also wanted tools which allow them to act on their data so it is now concentrating on analytic and marketing platform for web and mobile apps.

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