Useful Tips to Boost Conversion Rates for eCommerce Websites

Increasing traffic on your website should be one of your top priorities for a good SEO campaign. However, if you are running an eCommerce business, there is one other thing you need to keep in mind – conversion rates.

The conversion rate is the number of purchases divided by the number of visitors. Basically, how many people out of those who visited your website actually purchased something. Typically, a good conversion rate is anywhere between 2-5%, but it may depend on your business activity. But what can you do to increase conversion rates and make your eCommerce business thrive?

Use Quality Product Images

Product image is, perhaps, the most important aspect when running an eCommerce website. As customers don’t get the chance to try the product before purchasing it, you need to make sure they get as close to this as possible and the best way to do so is through photos.

Always make sure to have high-quality product images that show the color and material of the product as close to reality as possible. Shoot the product from different angles, to give a better perspective and give customers the option to zoom in on the product to see the details.

Write Relevant Product Descriptions

Every product description should offer customers enough information to make them reach to the conclusion that they need that exact product. Don’t focus on the length of the description, as it is less important than the quality of it.

“To make everyone happy, try offering two description versions: a shorter one and a full one. The short description should contain the basic information, such as what the product is used for and what its main traits and qualities are. The complete description should answer more particular questions, such as technical information and provenience of the product.” advise experts at Big Surf Digital, an SEO company based in Glasgow.

Provide Good Filter Options

The more products you have, the better your filter options should be, to help customers find the products they are looking for. Nobody likes to look through hundreds of products to find what they need. Based on the type of products you sell, give the customers the option to search by category, color, size, brand or price.

Also provide the option to sort products based on preferences, such as price (high-low, low-high), most popular or your recommendations. This way, if a customer has a set budget, for example, they can sort products based on price and find the ones that fit their budget.

Offer Discount Codes

To attract customers, make sure to offer discount codes for first purchases, always. A 10% discount can go a long way to at least convince customers to try out your products. Other discounts could involve free shipping for all products from time to time or free shipping for orders over a certain amount.

Don’t forget the most loyal customers either and shoot them an email with a discount code from time to time. You can do so when they have made a certain amount of purchases from your website, or on special occasions, such as their birthday, if you have that type of information.