Running A Worthwhile Video Campaign

Not too long ago, businesses used to compete and outbid one another for the prime time spot on a certain television channel. During the ad break around 8.30pm, most families would be sat in front of their televisions and so receptive to advertisements that came their way. Now, every has their own screen in their own pocket, and can watch videos endlessly from morning to night. This is a wonderful thing, but it’s also something to keep in mind.

It means that never before has running a worthwhile video campaign become such a potential for so many people, but it also means that competition is once again high, and viewers have become much more discerning when it comes to the ads they pay attention to. This means that it takes a smart business to capitalize on this to the best of their ability, no matter how relatively friendly the entry requirements have become.

For this, let us offer you some advice in this resurgent tech-driven ad space:

Make A Distinct Point

 A video advert can be abstract, but it should not be too abstract to leave people puzzled. You can play on certain emotions – the desire to be cool, the love of a family, the need to complete their chores in record time, and show that you can deliver or perhaps make a good thing all the better. It’s why you see many sentimental advertisements over the Christmas period during family time, or why fragrance advertisements show impossibly attractive people being cool and doing everything in the right way. You need to show your emotive reasoning behind your product, why it’s better, and where it can be found. If you fail to achieve those three things, your video is lacking.

Length

 The shorter, the better. Even with a super easy way to automate adwords and video content targeting, you can be sure that with ‘skip ad’ options before YouTube videos and other content, if you haven’t given the audience something interesting to see in that time, hardly anyone will watch your brief. But you should also focus on having your message seen quickly. An advertisement that runs a full thirty seconds to a minute might be worthwhile before a feature film is played within a cinema, but on television? 10-20 seconds should be a maximum, and perhaps even shorter through social media.

Create Variants

 With social media, repetitive content is often brushed through. It might be worth making two fifteen second featurettes, or even three, to help those who do watch ads get a different and novel experience with your sales offering each time, or to avoid that much-hated ‘skip ad’ button that businesses fear. When you are varied, pressing and also targeted to the needs of the moment, you immediately become that much more attractive in the minds of many browsing and absorbing content online.

With this advice, we hope you can better run a worthwhile video campaign.