6 Do’s and Dont’s of Blogging  

Blogging is a great way to establish your brand. By having a blog, you’re able to improve brand visibility and recognition while also positioning your brand as a leader in your industry. A blog also allows you to gain access to a vast audience and helps to drive more traffic to your social media profiles and website.

If your business doesn’t have a blog, now is the time to start one! But before you get too deep into researching and writing, there are some do’s and don’ts that you’ll want to know. Here are six of them to get you started.

1. Do Post Often

Blogging isn’t something that you’ll see success with if you’re only posting once every few weeks. In order for your blog to get the results that you want, you’ll need to post as often as possible. Of course, don’t overload your schedule, but at a minimum, you’ll want to post once a week.

The more often you post, the more results you’ll see. It’s also important to post consistently. If you routinely post on Tuesdays and Thursdays, stick to that schedule!

What’s nice is that most blogging platforms allow you to set a blog to be posted on a set date and time. This allows you to get a queue of blog posts written, and then throughout the week, you can schedule them to be published.

2. Do Use Catchy Titles

A title is the first thing viewers see when visiting your blog. While you may have 101 blog ideas floating around in your head, make sure that each one of them has an awesome title to introduce it. A strong headline is what catches a reader’s attention and makes them interested in reading the blog post.

There are many different options for creating a good title. Titles that start with a number, how-to, or include some reference to pop culture are sure to be a hit. Other options include using humor and making a big promise (such as “the ultimate guide to x thing”).

3. Do Engage

A blog is not just a place for you to post content. A blog is a great marketing tool because it provides the perfect environment to engage with your audience. Readers often post comments and questions after reading a blog. This opens the door to creating a line of communication and developing a relationship with your audience.

To run a successful blog, you’ll need to constantly check and respond to comments. By engaging with your readers, they’re much more likely to have a personal connection with your blog, which is enough to keep them coming back for each new post.

4. Don’t Forget to Share

In order for your blog to be visible to your audience, you have to use various techniques to drive traffic. One of the best ways to do this is to share your blog posts on social media. Otherwise, you’re counting on users searching for a keyword and then stumbling across your website.

Let’s say you’ve made the decision to get Instagram followers and want to use the social network to your advantage. While you’ll want to post plenty of amazing photos, you can also use Instagram for getting eyes on your blog posts.

This stands true for any social network. By sharing blog posts on social media, your audience is more likely to be interested in reading, and they’re more likely to share the post with their own social circle.

5. Don’t Post Walls of Text

No one wants to go to a blog post, only to be presented with content that looks like it came from a college textbook! Seeing a giant wall of text is intimidating. While 1,500-word posts tend to be the most popular, there’s a way to make longer posts seem not so wordy.

The key is to make it look like users aren’t reading a long post, even if they really are. This means you’ll need to use elements to break up the text. To do this you can use:

• Headings
• Block quotes
• Images
• Videos
• Bullet posts

Using these throughout blog posts makes them much easier to read.

6. Don’t Neglect to Include Resources & Links

Having a blog doesn’t mean that it should only include your own content. The web is home to all sorts of amazing content, and it never hurts to introduce that content to your audience!

A successful blog is one that links to other blogs and factual resources. By linking to other blogs, you’re able to build relationships with other bloggers. This can grow your audience base and improve your brand’s visibility.

Show other writers that you found their content useful by including it in your blog posts. This keeps the blog world working as it should!

Conclusion

Blogging isn’t as straightforward as it may seem. To position your blog to be as successful as possible, be sure to follow these do’s and don’ts.