The Mobile Mindset: How to Stay Connected With Your Customers When on the Move

The Mobile Mindset: How to Stay Connected With Your Customers When on the Move

This year will be a turning point where using your mobile for surfing the internet will overtake PC use in terms of volume and time spent online.

It seems that according to a recent report published by Salesforce, the average smartphone user spends 3.3 hours per day using their device and crucially from a marketing perspective, over 70% of their mobile searches trigger some sort of action.

This means that businesses who want to attract customers and develop their online presence, will definitely need to adopt a mobile mindset when it comes to connecting with customers and developing a successful marketing strategy.

Future trends

You may well need the services of a geektranslator to help you with the technical aspects of setting up your website to accommodate visitors who are using a mobile device, but the trends and figures show that if you don’t heed this important shift in customer habits, you could soon get left behind.

Getting in front of your customer is always the primary goal in marketing and as we are well and truly in a digital era, this means that you will have to find a meaningful and effective way of connecting with customers via their mobile device.

Even now but certainly in the future, mobile is likely to become increasingly your customer’s first meaningful interaction with your brand and therefore your aim should be to ensure that you have a marketing strategy which provides them with a seamless customer experience, if you want them to take a positive view of your business.

More personal

Another predicted strong trend is the expected shrinking of the perceived gap between B2B and B2C marketing.

Business-to-business (B2B) has often be treated as a separate entity and different to how you would interact with business-to-consumer (B2C) customers, but the general predictions from several insiders within digital marketing are that regardless of whether your buyer is a business or a consumer, there is a person who is behind each interaction.

Buying objectives will always be slightly different between these two distinct groups of customers, but the focus needs to shift towards a more personal experience if your business is going to prosper, as people now demand a quality experience when interacting online.

Informed marketing decisions

It is certainly true that people are being helped to make more informed purchasing decisions as a result of the increased range of tools and technologies that are now available, particularly the growth in social media and increased reliance on smartphones.

This evolution in customer habits is subsequently creating a bit of a revolution in the world of marketing by turning the medium into more of a technical function in order to satisfy the interactive demands being made.

The platform age

What we are probably witnessing right now is the dawn of what you could class as the platform age, with some fairly seismic changes in the marketing-tech landscape.

What we are seeing is large enterprise software companies building and even acquiring large marketing cloud offerings, in preparation for the changes ahead but we are also seeing a healthy degree of activity with regard to start-ups who are busy innovating and creating new ideas to interact with customers using the latest technology available.

The internet behemoths like Facebook and Google will likely play an increasing role in providing suitable software to marketers so that their customers who are using their digital platforms can compete and thrive in this new age of mobile device usage.

Quick reactions

One of the key aspects of improved technology and being able to communicate with mobile customers in the most effective way, is the fact that developments allow you the opportunity to be more agile and responsive than in the past.

The point about the latest marketing technology capabilities is that you are being given the chance to virtually react in real-time and make data-informed decisions on a day-to-day basis, which can only be good for squeezing the best out of your marketing budget.

Develop a tech culture

To develop and thrive in the mobile age, your business will need to develop a successful tech culture.

This will ultimately mean that you need to embrace the changes that are occurring from the top to the bottom of the organisation, so that you are able to create and encourage an innovative culture that is able to react to what is a fast-changing selling environment.

Your business will need to have a positive mobile mindset to prosper, when you consider how many people now use their mobile device to make purchasing decisions.

William Ho is the Senior Geek at GeekTranslator. Born in Singapore, William spent most of his working life in IT, financial services and management consulting. William is a certified SEO specialist with the Search Engine Academy and is a Protrada Domain Mastery Graduate. He enjoys sharing his ideas and insights online.