How to Write a Killer Press Release for Business

As a business owner, your main concern is to be noticed by clients and potential customers.  Therefore, if you are looking for excellent press coverage, it is important that you issue out a powerful press release for your business.

Think of your press release as your visibility ticket. With this ticket, you can give your brand (or business) good media coverage. Whether it is through publications, TV and/or Radio, these media channels are perfect for business publicity.

Second, make sure that you have a reason for sending out the press release. For example, a new product, a new location or a grand opening are good reasons for writing a press release.

As easy as this may sound, writing an effective press release for your business requires skill. Good news is, there are professional firms like FinemanPR.com who are aiming at giving business owners the media coverage they need to succeed.

Moving on, here are some tips that will help you master the art of writing press releases for business;

• Create catchy headlines

With killer headlines, people would want to read your press release. Therefore, ensure that your headlines are as attention grabbing as possible. In addition to this, ensure that your headline also captures your reason for writing the press release. Moreover, owing to the fact that journalists and reporters get hundreds of emails daily, it is important that you label your press release as ‘Press Release or For Immediate Release’

• Grab attention with your opening sentence

Getting a journalist to read your email takes more than just a catchy headline. The very first top line on your press release should grab their attention too. In simple words, your first line should be a summary of your story in not more than 25 words.

• Make your Press Release news worthy

The whole idea of writing press releases is to pass out new information to the audience. Therefore, your story should be about something ‘new’, something that your audience has never heard of before. Give them the unusual, the unexpected, and the unknown in your release.

• Use relevant quotes in your Press Release

Quotes are meant to give insights and opinions other than give information. Including quotes from actual people in your company will give your press release some worth. However, for readability, ensure that these quotes are not full of jargon or technical terms.

• Be concise and straight to the point

Do not write irrelevant information. The ideal length of a press release is about 400 words. In fact, you can say what you need to say in less than 400 words. In your 400 or less words, ensure that your press release answers the ‘who, why, what, when, where and how’ elements.

At the end of your press release, leave out a physical address, email and phone number.

Remember, you are not writing an article; you are conveying information to a publication and giving them a reason to publish.

• Check your grammar and proof read your press release

There is no room for grammar and spelling mistakes when writing a good press release. The competition for publicity is very intense; therefore, a press release that is full of grammar mistakes and typos will rob you of a great opportunity.