Essentials for Your Startup: Creating an Email Marketing Plan

There are plenty of startup businesses that worry about which channel will provide them with the best conversions. With limited resources and minimal setups, this is an important decision that needs to be made. In a world that is driven by social media, it is easy to overlook how beneficial email. However, as any expert would tell you, email marketing is an important element and it is still considered the most profitable channel available. This is why your startup needs to create a strong email marketing strategy.

Email Accounts Outnumber Social Media

Email has three times the number of user accounts than Twitter and Facebook combined. In fact, these two social media giants’ members only account for .2 percent of the total number of emails sent on a daily basis. Additionally, the email list, unlike the fans and followers you have, belongs to you, rather than the social media site. Email makes it possible to bring the recurring stream of revenue and is typically representative of the most loyal customers you have online.

Cause Reactions with Email

It is proven that consumer are going to pay more attention to an email that reaches them directly compared to a direct message on Twitter or a post on Facebook they never see. Email is the primary notification. In most cases, a person wakes up and checks their email right away. For example, Amazon utilizes email perfectly – you make a purchase and then shortly after, you receive an email from Amazon recommending another purchase and the consumer reacts to the 40 percent discount that was included.

Your small business can do the same. The key is to develop a quality email list, which can be done with the help of professional data brokers. When a business is starting out, having customers to contact can be a challenge, which is where an email list, which is purchased, can come in handy.

Drive Cross-Channel Access with Email

Email is not just read on computers. In fact, most consumers opt to read their email on mobile devices, tablets, computers at work and home, which means when you use email you can reach consumers on each one of these devices. Emails that are opened on mobiles are able to use a mobile app that leads to downloads. This allows you to obtain the data from each device the consumer uses and optimize your future marketed activities based on this real data.

Optimizing Your Email Strategy for Startup Businesses

As a startup you have to get your email marketing strategy right to have it provide the desired results. Some tips to follow include:

• Be sure your emails are optimized for mobile devices.
• Make sure the email looks good and professional.
• Test your emails with the available tools prior to sending to see if they are going to produce the desired result.
• Don’t wait weeks between messages.

When you create a list of people to contact via email, it is essential that you keep them engaged and interested in what you are doing and what you have to offer. If you wait several weeks, there is a good chance you will be forgotten and this will not help your business in any way.

The key to any quality marketing endeavor, including email, is consistency. As a startup you may have limited funds, but “spreading the word” via email only takes a small amount of time and effort. This makes it a smart and effective way to get more attention from your audience.