3 Marketing Tips For Startups

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So you have done it. You quit your day job, and you have struck out on your own. Congratulations! But this is just the beginning. You have a company logo, an office and some employees. What do you need next? Clients! How do you get clients? With a great marketing campaign, of course. Here are some tips on how to attract customers and get your name out there.

Go Viral

The internet is an essential for most, if not all, new business. You can potentially reach vast amounts of people in a quick and efficient way. From the comfort of the office, or home you can create dynamic Internet content that can be used to show people what great services you offer. You will no doubt be familiar with the term Viral Marketing. It is so-called because, like a virus, a well thought out strategy can lead to your creation spreading rapidly across the internet. Think of snappy videos ideas, and try to use humour. If you can make people laugh they already like you and will be thus inclined to want to know more about what you do.

PPC

Sometimes, because of the size of the internet, great ideas and content can be lost. The web is a sea of videos, memes, websites and characters. These are all vying for the viewers attention and it can be hard to stand out from the crowd. One great way to do this is with Pay Per Click advertising. Try Google Adwords and see if you can come up with some adverts that are short and to the point. Make them relative to your business and with a bit of fine tuning, you could see them popping up on the side of the Google search engine results page. This could be quite big exposure for you so do it right.

Printed Ads

For all the internet’s technological advances, sometimes you can’t beat doing things the old fashioned way. Printed ads in your local area can mean that people who may not go online will be able to discover you. This is about full spectrum marketing. Don’t risk only using the net as it is shiny and sleek. It is important to think about using printing services too.

Sometimes you need feet on the ground, leaving your flyers or business cards in local shops, restaurants, anywhere you can think of. There is something satisfying about seeing a physical advert that can pick up, take home and read in more detail. This could be left in a drawer or pinned on a notice board. Either way there is a strong chance, it will be looked at again at some point, and that could be the time when somebody needs your service right away!

In short, there are loads of benefits to having an internet presence. But that doesn’t mean you should overlook the most traditional methods as they can also yield results. Good luck with your new venture, these are exciting times, Just remember to do all you can to spread the word!