How to Turn Your Craft Hobby into a Business

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We all daydream about working from home and doing something that we’re passionate about. How great would it be to avoid the daily commute? No more demanding bosses. No more set lunch breaks. Just working on something you love and answering to no-one except yourself.

The reality, of course, is a little bit different. Instead of having one boss you will have many. The difference is you will refer to them as customers. Your passion and enthusiasm for your craft knows no bounds but what will it be like when you have to do it day in day out? When your hobby becomes a job, you will be working to deadlines and in most cases, working to volume. If this doesn’t deter you, then read our advice on how to get started.

Do Your Research

Do your research. This includes everything from your target market to copyright and legal regulations. Research fully before you do anything else and make sure you know where you stand.

Start Small

It’s always a good idea to start small. Start your business in your spare time, before giving up your job. Sell at local markets and craft fairs. Portable tech such as Bluebird Point of Sale can help with this. Set up a simple online shop or trade in an online marketplace like Etsy. This will give you an indication of how well your products are selling before you dive in.

Market Yourself

Marketing can be daunting for beginners, but it is a necessary part of any business. Start by telling your family and friends about what you’re doing and asking them to spread the word. Set up social media profiles and connect with other craft businesses. Add your contact details, a link to your online shop and social media sites to your email signature. Invest in some business cards and hand them out whenever can. Places like Moo offer cost effective cards for start-ups.

Network

Attend as many industry events, conferences and networking events as you can. Learn from other professionals and become known within the industry. Networking can be intimidating when you start out but it gets easier over time. This article will help you avoid some of the common pitfalls.

Get Your Pricing Right

When you’re producing products to sell it is vital that you get the pricing right. Don’t undersell yourself. Do your research and work out the going rate. Make sure you cover all your costs and time. Look at competitors and what they charge for similar products.

Clear Some Work Space

Make sure you clear some space where you can work undisturbed. Unless your products require specific machinery then work from home initially. Don’t spend money on premises until you’re a little more established.

Save

Our last piece of advice is to make sure you have money in the bank for the first few months or longer. It will take time to become established. Unforeseen costs sometimes arise. Having something to fall back on during quiet periods will provide peace of mind.

Running your own business can be extremely rewarding. Especially if it is in an area that is close to your heart. Planning, researching and starting small will help you to succeed.  Good luck.