5 ways to make your PPC generate more revenue

PPC is one of the most potent campaign tools for any online marketer. Search engines such as Google, Yahoo, Bing etc lets businesses buy listings for their websites. These listings appear on top of the organic search results for any quarry. One can list his/her website for particular keyword searches to generate traffic and increase conversion.

How PPC works?

Once you have decided to start your PPC campaign, you must decide on the keyword/s that you wish to target. The interesting thing about PPC is you do not have to pay up front for the listing, rather have to bid for the per click rate. The higher you bid, the better your chances get for getting a first position in search engine listing. Every time a visitor clicks on your website link you pay the agreed price. You may pre-determine a budget to keep your spending limited.

Goggle being the most popular search engines today, Google AdWords is undoubtedly the most potent PPC campaign for online users. AdWords works the same way as any PPC program. However, highest bidding is not the only criteria for first rank listing here. The quality score for your adverts are equally important for determining the first ranking.

A lot of business owners start using PPC campaigns but stop after sometimes due to high spending and low ROI. Thus, there is a misconception among many marketers that PPC campaigns have very little to no affect in generating revenue. However it cannot be further from truth.

Here are 5 ways to make your PPC generate more revenue:

1. Optimise your PPC campaign for mobile devices:

If you are using your AdWords listing for desktop only, then it is time that you consider taking the mobile route. Today, more searches are being conducted on mobile devices like smart phone, tablets etc. Thus, if you are not optimising your PPC advertisements for mobile devices, then you are already losing out on a significant number of visitors.

Moreover, researches have shown that adverts on mobile devices have higher conversion rate than those on desktop. Due to the personal nature of a hand held device, visitors more often than not tend to make quicker decision, making your conversion ratio go up.

Make sure to use the click-a-call feature in your adverts. This way a visitor can get in touch with you in just one touch.

While building a Google AdWords campaign for mobile, make sure to keep the following points in mind:

1. Do not use the same adverts for desktop and mobile campaign.
2. A mobile device does not have the real estate advantage of a desktop screen. Thus, make your ads as short and precise as possible.
3. Make sure to build a mobile friendly landing page for your website. You want your visitors to land on a well designed page after clicking on your mobile PPC ads.

2. Combine PPC with SEO

Customers tend to give more importance to organic search results as opposed to PPC adverts. Thus work on your SEO to ensure higher ranking in the organic search results as well. This way you’ll be able to dominate the entire upper section of the Google search page and create market dominance as well as build up trust within your customers.

In order to establish your business as industry leader, you’ll have to capture as much real estate as possible in the search result page. This is only possible by effectively combining PPC campaigns with SEO.

3. Pay attention to the copy

Needless to say, your PPC ad copy has to be attractive enough to grab customers’ attention. Adding various site links to your advert is a great way to introduce more than one call of action. Thus, increases your chances of getting traffic.

You can provide more information and make your advert more interactive by simply putting some interesting site links on it.

4. Monitor the results

One great thing about AdWords PPC campaigns are that you can get the complete analytics report on your campaign. Thus by monitoring the reports on regular basis, you can get valuable information on customer behaviour, campaign performance etc. When it comes to online marketing, these minute information can make all the difference.

5. Distribute your budget wisely

If you are running more than one AdWords campaign, then distributing your budget is a vital decision. Make sure to keep higher budget for better performing campaigns while allotting lower budgets for the ones performing poorly. This way you’ll be able to get maximum ROI.

No matter what pre-conception you have, PPC till date remains the most formidable source for lead generation. With right strategies and proper planning you can sure make PPC profitable for your business. Make sure to apply these 5 tips on your next PPC campaign and see your ROI getting higher.