The Best Tool for Online Marketers: A GetResponse Review

Marketers on a budget know that one key to success online is getting the most bang for your buck out of automation tools. There’s a lot of work that needs to be done, and your business can no longer handle manual transactions with your customer base. This is a good sign but you need to right software at the right price to bring your online marketing up to speed.

GetResponse is a premium application for large and small businesses, used to make the most of their marketing, landing page advertisement and webinar services. It’s an all-in-one tool that integrates with your other business software so you can launch seamless marketing campaigns.

Features and Functions Overview

GetResponse isn’t just an email marketing tool. It allows you to organize 3 different aspects of your campaign- emails, landing pages, and webinars- on one platform. That provides unparalleled cohesion within your content, and the ability to track your success from multiple branches of your campaign in one place. There’s even a tool to track the direct ROI from email, and explicit split testing tools which allow you to improve your approach.

Of course, you get the basic email marketing tools like full automation, advanced control over your lists and excellent segmentation. GetResponse has plenty of templates and stock photos to get you started and an industry-leading editor, which let’s even the most design-challenged person make a beautiful newsletter.

Email is just one piece of your marketing strategy, however. What about the landing pages, where customers go after they click a link from your email? Are they optimized for maximum conversion potential? GetResponse makes that easy too- your emails and landing pages can be made in minutes with the same application, using the same editing tools. With GetResponse you can also easily design and embed a winning sign-up form in any page or email to grab incoming leads.

Finally, webinars are a perfect opportunity for your company to build a relationship with existing and potential customers. You will likely promote your webinars through email and landing pages, which is why it makes perfect sense for GetResponse to provide and inclusive webinar service to their customers.

That means you can manage your whole campaign using one tool. Use the email automation to send newsletters, promotional material, and even invitations to your webinars. Your landing pages will convert people into customers, or nurture existing leads, and can be certainly used alongside your webinars for maximum effect. You don’t even have to use another application to schedule and host webinars; GetResponse even lets you store past webinars in your personal library.

Most software this powerful would cost hundreds of dollars a month but GetResponse at just $15/month, with the most popular option at $49/month.

Summary

You simply won’t find another marketing tool with so much functionality for such a great price. No matter the size or nature of your business, GetResponse can make your online marketing more efficient and profitable. Stop paying for software which just provides the bare minimum and switch to GetResponse to make a real difference in your campaign.