Why Remarketing Is Something Your Business Should Embrace, Not Fear

Every day, millions and millions of website users are experiencing remarketing, yet never really knowing that they are being remarketed to.

On Monday they will use a car insurance comparison site to get a quote, and by Friday they will be seeing adverts for car insurance from a range of companies and the same comparison site, as they wander around the World Wide Web, using websites, Facebook and anything else that they choose to do. They will not really understand how this works, but that does not really matter, but the fact that it does work, it increases conversions and it puts your business in front of the right customers is the main thing that does matter.

Remarketing should be an essential part of any marketing campaign for a business with a website, as alongside your SEO, PPC and social media advertising, remarketing works to make your non converting visitors return to your website, and as only 2% of customers actually purchase or make an enquiry on their first visit, the need for remarketing is very much an obvious and substantial one. Remarketing often has a bad name, being labelled intrusive or harmful, but this is only true if it is done incorrectly, as if you nail this correctly, it can be a perfect balance between delivering what the customer wants and what your company can deliver.

Some key pointers when considering why your business really does need remarketing to be part of your online marketing campaign include:

• 96% Leave A Website Without Converting
• 70% Abandon Shopping Baskets Without Purchasing
• 49% Typically Visit 2-4 Sites Before Purchasing
• It Can Take Up To 8 Associations With Your Business To Get An Enquiry
• It Is An Extremely Cost Effective Form Of Advertising
• One Of The Most Targeted Forms Of Advertising Online
• Conversions Are Generally Higher
• You Get A Second Chance To Make A First Impression

Wordstream released an excellent blog that covers many of the key reasons why remarketing is so important, with highlights including that conversion rates actually increase over time, it is massively important for brand building and awareness and click costs are far, far cheaper than when you compare with traditional search prices on AdWords and paid advertising on Facebook or Twitter, so once again, so many more reasons why remarketing simply works for businesses that invest the time and effort to do it correctly.

Benefit of Remarketing

Remarketing is not just limited to AdWords, you can use Facebook, Twitter and various other well-known platforms to bring customers back to your site, and when you consider that 80% of people online in the UK have a Facebook account, with 80% of these same people using their Facebook account at least once a day, you have a huge marketing platform that is simply ready for you to use to turn into customers, generally at a very cost effective price across the board.

When you get your remarketing campaign working efficiently, it will deliver a high level of brand awareness, it will increase your click through rates, it will also increase your conversions thus; turning into one of your best forms of online marketing methods, so rather than listen to the doom and gloom and the haters, get your business using this marketing platform, as if you don’t, you are missing out on a huge goldmine of potential conversions.