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It can seem quite bizarre that something that barely existed ten years ago can now be such a crucial element of many people’s businesses. However, there is no denying that social media is big news, and is here to stay.
Therefore, it only makes sense that your business or company don’t just need to be present in this arena. They don’t even need to just be competent. They need to well and truly stand out.
After all, you aren’t the only ones who have clocked onto how wide-reaching and impactful social media can be. So have many others, and in doing so, the competition is fierce. If somebody spends two minutes scrolling down their Facebook newsfeed? Then you need to squeeze your advertisement into that time span. If a Twitter hashtag goes crazy, your business needs to be at the forefront of joining in. If ten-second videos like the Ice Bucket Challenge of 2014 go crazy, your Instagram followers need to see that you are doing it too. In doing this, you are showing your followers, fans and likers that you are present, engaged and up-to-date with what is going on. This gives the impression that you instill the same values into your products, staff, and overall work ethic.
First up, what are the big 4? They are Facebook and Twitter, along with the image-led site Instagram. They are joined by the leading business network, LinkedIn. Each of these is another string to your bow in the aim to be a leader in social media usage and interaction.
The aim of this guide is to give you an insight into how you can use each of these social media sites and networks better. We’ll also take a look at the steps you can take to improve your presence across the sites.
Instagram is all about the visual. While you can share text, this is really limited, and if it is within the image, you can’t fit much in. As a result, you rely on the theory that ‘a picture tells a thousand words’! Thankfully it does. But what also tells a thousand words is how your present yourself on this forum. If you only post once every week, you simply won’t show on up on people’s feeds. People will forget about you. You won’t gain any new followers, and you may even lose them. Instagram is one of the best ways to advertise your services or products for free. The number of dynamic monthly users of Instagram is over the 300 million mark, which is a huge potential audience you are accessing. 75 million are dynamic clients who visit Instagram everyday, or most days. These stats mean that not only are you accessing a wide range of potential buyers, but you can also access them every single day. Doing this can be free, but investing money here is wise. If you want more people to see your images, you can buy instagram followers. Having somebody to specially curate your images is also wise. Putting one person in charge means that
If the other sites we’ll mention in this list are doing well, Facebook is absolutely booming. No matter where you look or who you ask about the biggest social media site, they’ll all say Facebook. Why? Well, for starters, it has the biggest number of users. In 2016’s second quarter, 1.7 billion people were using Facebook- on a daily basis! Companies know about this. That is why there are more than 1 million organizations of a small or medium size promote their business and services. As for the big boys, they’re spending a small fortune for their piece of advertising. All of these people can’t be wrong, so join in the fun. By advertising on Facebook, you are able to access at least a portion of these daily, dynamic uses. Once again, finding the budget for this should be a priority in your social media budget.
It’s easy to see how Facebook is leading the pack. However, while Twitter never wins the war, it does win many of the battles. Year upon year, Twitter reaches milestones bigger and better than was Facebook does. After all, the people who can interact with your posts is far greater on Twitter. That’s because, on Facebook, you vet every single one of your followers. Most people keep their followers down to friends, family, colleagues and a few acquaintances. However, on Twitter, that rarely exists. The same goes for advertising. For small businesses who can’t afford to pay for advertising, they must rely on people interacting with their page of their own accord. However with Twitter, a well-timed tweet, or one of a pertinent topic, can draw the attention of thousands. So, the main piece of advice here is to never neglect Twitter in favor of Facebook. Doing so would be limiting at best, and utterly foolish at worst.
Facebook may lead the way for being the most popular social media site for interaction with friends and family. Twitter may be the best for interacting with people you’ve never even met before but hope to one day. But LinkedIn is the biggest professional platform out there. As a fellow business, a presence here is crucial. However, what is even more important is that your presence comes across well. A badly written bio and sparsely filled out sections is almost worse than no page whatsoever. This is because, on LinkedIn, first impressions count. Some people will check out an employee, managers or companies LinkedIn before they check out their website. A fantastic way to make your presence know is through writing articles on LinkedIn, which are then published on the site. These can be read by huge numbers of people, the amount of which only increases if they then chose to send it to acquaintances. Or, they might even share it on the page or wall. Having a member of your team write one essay per week for a LinkedIn audience will always be a good use of their time and your budget.
