Achieving Success With Your Outreach Strategies

August 6, 1991, marked the appearance of the world’s first website. In the succeeding years, the online environment became crowded with websites sprouting up left and right. The competition for audience visits became more aggressive. By 1997, search engine optimisation (SEO) is already making its presence felt. As SEO evolves, it keeps adding a range of strategies and tactics to make websites visible not only to the search engines but to a more diverse audience. In the late 1990s, link building is one of its key strategies. 

Changes and innovations in SEO practices boosted the visibility of most websites. What does not change is the fact that link building remains one of the effective strategies of search engine optimisation, with link outreach as one tactic under the link building umbrella. 

What is outreach?

Outreach is one method to implement link building. You can do it in a variety of ways, from social outreach, email outreach and press outreach to influencer outreach. Each method calls for people to click on a link that leads to your website. 

You might need all the tactics in a link building campaign or just a few relevant ones. SEO service providers offer clients the option to choose an outreach package. Visit www.ocere.com if you want to know more about link outreach packages and understand what benefits you can earn from each package. 

Organic links

When implementing SEO tactics, you must be patient. You want to earn organic traffic to your site. You also do not want Google to penalise you, which could be detrimental to achieving your goals. The different algorithms of Google are effective in catching violators. Google may drop your site from the rankings or remove your site from the search pages.  

Let’s discuss each outreach method that an SEO services provider can do for you.

• PR/Email outreach. This means sending emails to people and requesting a backlink. The agency will find sites relevant to your industry or brand and create personalised emails to present a value offer. 
• Social media outreach. The agency will conduct research and come up with a list of social media users willing to forge relationships with your business. The aim is to popularise your content and heighten its impact. On top of that, it is one way to engage with your existing customers and start connecting with potential audiences. 
• Influencer outreach. This means that you reach out to influencers, from communities to websites to bloggers, and offer to author an article for them and request a link back to your business website. 

What can you expect from a link outreach package?

Every SEO services provider designs packages that meet the minimum or maximum features a client requires. For a link outreach package, you will get these inclusions:

• Dedicated account manager
• In-house content creation
• Link building based on relevance to brand/product 
• Link acquisition team (in-house)
• Contextual, followed links
• Transparency of methodology and tactics
• Regular reporting

As you can see, the process of link outreach involves several stages. It is a lengthy process, which requires expertise. Its implementation begins with the agency getting to know you and your business.