DigitalMarketing

GetResponse Vs. MailChimp Vs. AWeber: a Grid by Grid Comparison

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email marketing

When it comes to online marketing, email marketing is no doubt the best way to communicate with your subscribers. But to choose the best e-mail marketing tool for your business can be more than a little confusing. With so many email providers available today, one has to consider every aspect before selecting the best email marketing tool. After all, your subscribers deserve only the best.

To help you choose the best email marketing software, we’ll discuss the three foremost email marketing tools GetResponse, Mailchimp and Aweber in this post.

Now, before we get into the details of these three software, let us consider the most important features to look for in any email marketing software. When you reach out to your subscribers through e-mail, your objective is to grab his/her interest and make him/her click. But the reality is, on any given day your subscriber is receiving many other marketing communications. So, in order to make him/her click you’ll have to create a unique e-mail experience for him/her. Thus the aesthetic aspect of your email is of huge importance. Another vital point is Anti-spam policies. You need to employ a software that has impeccable anti-spam policy, for no matter how attractive and engaging your email looks, it is of no use in the spam box of your subscriber. Reach of the software, user friendliness, price are some other vital points to consider before you choose a software.

Now, let us make a grid by grid comparative study of the strengths of GetResponse, Mailchimp and Aweber to find out the best one:

Design Templates

GetResponse

Mailchimp

AWeber
  • GetResposnse has a wide range of awesome designing templates that is sure to catch the attention of your subscribers. The software also has a archive of over 1000 images that you can use for free.
  • Unlike many other email marketing software, GetResponse offers responsive designing themes which can adjust itself according to the viewing platform. This feature ensures that your subscribers will have the best email experience no matter whether they are reading the mail on their computer or smart phone or tablet.
  • One can simply drag and drop various designing elements such as pictures, charts, graphs etc into the designing templates. The ultimate ease of use helps you create awesome marketing e-mails, even if you do not have any prior experience.
  • Mailchimp offers an absolutely easy to use designing platform for novice marketers.
  • You can easily drag and drop designing elements such as pictures, graphics etc to make your email more interesting.
  • Mailchimp offers a unique collaboration option that makes multi users accounts extremely easy to use.
  • AWeber provides a wide range of templates for your use.
  • The array of colour scheme of this software helps you create vibrant email newsletters
  • The software offers the plain text and HTML options. So, even if you a novice user you can create great email content for your subscribers.
  • AWeber offers you unlimited Image hosting for your designing templates.

Winner: Though it is a tough competition between GetResponse and Aweber, we would go for GetResponse. The software is easy to use, can incorporate many designing elements, and most improtantly offers responsive themes.

GetResposns

Pricing

GetResponse

Mailchimp

AWeber
  • Offers reasonable pricing plans starting from $15 a month. So you can choose one according to your requirements.
  • Offers free trail packages.
  • The software offers an awesome ‘Free Forever’ package for up to 2000 users and 12000 emails per month.
  • The other monthly plans starts from $25 per month
  • The pricing package starts at $19 per month for 500 subscribers for unlimited e-mails.
  • Offers a 30 days free trail package.

Winner: In case you have come to online marketing very newly, Mailchimp can be a great option for you. But the lack of useful designing features can be a handicap. But in case you want to try your hands on email marketing without investing anything, Mailchimp can definitely be your answer.

But as far as sustainable email marketing goes, GetResponse is still the winner. It is way to reasonable in pricing and have great features.

Comprehensive Report Analysis

GetResponse

Mailchimp

AWeber
  • GetResponse allows you to integrate split tests to get you the best results for your email campaign.
  • The awesome A/B test lets you optimise your content, subject line, response, clicks generated etc and gives you a complete picture on the ROI.
  • You can get the detailed analysis of delivered message, number of clicks, number of open messages etc on your news letter list.
  • Mailchimp offers the most comprehensive analysis report for your campaign.
  • The interactive graph feature shows the number of sent emails; click percentage etc in the form of an interactive graph. You can actually see the growth or decline in your marketing campaign on monthly basis.
  • Mailchimp scores a brownie point by providing you with an analysis of subscribers’ trends. You can see the number of people unsubscribing from your list, number of mails bouncing back in a comprehensive graph form.
  • The software offers you a detailed report on subscribers’ activity. This is one feature that is sure to give an insight on your mailing list.
  • There are some more amazing features such as Revenue Reports, Subscription report on basis of location, Industry comparison, Click Maps. These features makes Mailchimp the best software to provide comprehensive reports.
  • Offers a comprehensive report on number of delivered emails, open emails and number of clicks. This helps you get a better understanding on your campaign.

Winner: Though GetResponse offers a comprehensive analysis, MailChimp is a clear winner here with their digging deeper attitude.

MailChimp Report

E-mail Intelligence

GetResponse

Mailchimp

AWeber
  • GetResponse offers you a unique email intelligence that let you understand how your subscribers take actions on hourly basis. This way you can get an idea on how responsive your subscribers are and how much attention they are paying to your campaign.
  • You can compare and understand the effectiveness of two different campaigns to understand what works best.
  • GetResponse gives you a to the point ROI calculator that let you see the number of sales generated from the particular campaign.
  • The software complies and generate the number of exposure your campaign generate on major social media.
  • Mailchimp provides you with complete integration of social media and major apps. This helps you synchronise your content with all the social networking sites and app and enable data sharing.
  • AWeber offers the ‘Auto-responder follow up’ feature. This feature identifies all the unopened email and sends a auto generated follow up mails to the subscribers.

Winner: GetResponse is a clear winner in the segment for the wide range of features they offer. Though the ‘Auto-responder follow up’ feature from AWeber is quite impressive, nothing beats the 360 degree approach of GetResponse when it comes to E-mail intelligence.

GetResponse Email Intelligence

Our Verdict

All though the Mailchimp offers a lucrative free package and deep ROI analysis, the lack of other features makes it a little less competitive. It is great for a novice to try out, but in case of effective, professional business communication, Mailchimp has definitely a lot to improve on.

AWeber is a great software, though relatively new in the market. The designing templates it offers are its USP. But compared to other email marketing tool, this one is way to too costly.

This led us to GetResponse, a pioneer in the field of email marketing. The software offers great features, especially in case of E-mail intelligence which is undoubtedly the most useful feature. The price is also reasonable. So, if you want a pro email marketing software with a reasonable pricing plans, then GetResponse is your go to software.

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