Habits That Are Killing Your Website’s SEO

We all know that thousands of online agencies are using search engine optimization in order to generate traffic towards their website. But the question is, are they successful? Is the strategy working? Okay, maybe you might have hired the services of a company that offers the best SEM in Toronto. But that does not mean that your conversion rates will magically increase. There are certain responsibilities that you need to take over to ensure that your website traffic stays consistently high. The best way to do this is to get rid of the habits that are damaging your website’s search engine optimization. Listed below are some errors that most startup businesses fail to notice when using this online marketing strategy. Take a look and see whether you are doing the same.

Using the wrong strategies

This often happens due to lack of knowledge about the subject. For instance, some companies use high-traffic keywords in an attempt to drive more visitors towards the website. Unfortunately, this does not work since low-traffic keywords are much easily picked up by search engines because they are more specific. Such mistakes can not only affect your website’s conversion rates, but also the visitors’ opinion about the organization. This is why it is important for you to consult your SEO company before making any major changes to the system.

Failure to utilize local search

When you are focusing on a specific region or city, your keywords must be changed accordingly. This will enable search engines such as Google to refer the website to customers who are from the same region. If your company is marketing its products mainly to the local population, you must ensure that the keywords are location specific. With geographic targeting, you are reaching a specific group which will result in a higher conversion rate.

Believing that link quantity > link quality

Let’s get this one straight. Getting a link from a baseball blog when your website focuses on treating acne will not increase the likelihood of your website getting a higher ranking on any search engine. One link from a recognized and reliable site can generate more traffic than hundreds of low-quality links from unknown sites. Although reliable links are difficult to obtain, including them in the content makes the website more reliable and useful in the eyes of the search engine. You must also ensure that the link is relevant to your industry.

Not focusing on content quality

You must remember that the ultimate goal is not to bring traffic towards the article, but to make them read it. What is the point of going through all the trouble to direct customers to your website if it is of no use to them? If the visitor is not pleased with the content, then they are less likely to take any action.

In conclusion, it is important to remember that the success of your search engine optimization is dependent on not one but a number of factors that need to be given equal importance.