How to Market an iPhone Application

Even if you have some idea about programming and experience in coding, you must have a great idea for an iPhone user app. There are many programs and software packages which can help you take your iPhone app idea turn from idea to reality. But as there are millions of apps available in the app store, app development is the first step. If you want to earn revenue in any form from the app you developed, make sure your app reaches to the target audience, for this you need a good marketing plan. If you are planning to develop and iPhone app or have already developed an iPhone app already, then you must know how to market it to take it to your audience and for this you have to follow the below mentioned articles.

·         Create free version of your app, first introduce a lite version of your app with few features only and then introduce the paid version after a few months with lot more features. Customers will first try your app for free and when they like the free version, then they will be able to spend money to get the full features of your paid app.

·         App developers must not finish their job after submitting their app to the app store. They must set a marketing budget for themselves. Even a few dollars will go a long way when it is about running ads and promoting your app to the public.

·         Contact your iphone app blogs and sites and provide a promo code of your app in exchange for a review with a link to your app’s iTunes page. If you do not get a positive review just the way you want then you must keep in touch with the reviewer and readers on what the problem is and try to fix it.

·         App developers have to create a site with email support address and a support forum for their app customers. The reviews and ratings your app receives in iTunes will highly influence your target customers when they are deciding to download your app or not. App developers must respect the suggestions of the customers and try to resolve the issues, which will really help with the success of your app.

·         App developers have to find their target customers. If your apps is related to travel then you must contact the travel magazines and travel websites. If it is about education then you have to contact the parenting magazines and other educational institutions. App developers have to think outside of the box and locate the people who will benefit the most from the features of your app and you must target those customers.

App developers have to create online presence for their app which will allow your customers to easily contact you and receive constant updates about your application. You can also link your app to the Facebook, Twitter and LinkedIn pages which are all cost effective ways to market your app.