Need Striking Engagement? 7 Tips to Do It Right

Today’s business world is always on the move, and so are the customers. The customers now expect you to meet their needs even before they know what they want. If you want your customers to stay with your business- you ought to be dynamic too. 

It goes without saying that to keep your customers on your side; you need to give them excellent services. However, to first attract customers and keep them captivated, your marketing practices need to be top-notch.

This is where customer engagement plays a crucial role in your business. A well-planned engagement strategy attracts numbers, boosts your brand value, and encourages customer loyalty. In short, to start the wheel you need striking engagement. Wondering how to go about it? Here are 7 Tips to help you do it right:

1. Email Marketing Campaigns are still gold: 

Well! You might say that emails are an obsolete practice now but, almost 54% of businesses plan to use email marketing as part of their digital marketing strategy in 2020. A well planned and executed email marketing strategy is one of the best ways to establish a long-lasting association with your clients. Moreover, if you stay active with your clients on the email front, they feel wanted, and this adds to your engagement score. Another positive about emails is that they allow personalization. Personalization keeps customers coming back to you for more.

2. Stand tall on Social Media Platforms: 

Social media is the place where you can stand out even will you are a part of the crowd. Edgy social media posts are a great way to get attention from potential clients. Keeping your social media updates smart and interesting goes a long way when you are looking for engagement.  73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019). The usage of social media on cell phones helps you stay in the hands of your existing and target customers.

3. Influence and Influencers: 

Did you know 49% of consumers depend on influencer recommendations on Twitter, YouTube, or Instagram? So, if being present on social media gets you noticed- bringing in influencers to share your content carves out a niche for you. Social media influencers do not have to be super celebrities. Having experts from your product circle introduce your products could do the trick. When your customers see a well-known expert sharing your content or using your brand, it creates an everlasting impact. Frequently posting videos and photos of famous persons using a particular product helps to establish quality engagement and brand value too.

4. Search engine optimization: 

A well-crafted SEO strategy makes you relevant amongst all the competition. You can easily say that it is one of the top tactics for client engagement. In today’s digital environment, so many businesses are offering the same product as yours. Hence, ensuring your website’s visibility becomes the biggest challenge. Here is where the power of SEO could bring in the traffic to your website and the leads that come from SEO have a 14.6% average conversion rate.

5. Show and Tell: 

The consumers today are undoubtedly visual people. As a result, landing pages featuring video content increase conversions by 80%. Marketing video advertisements have existed forever now and have been an effective marketing tool for the longest time. However, in today’s digital era, the trick is generating captivating video content that leads to a brand-specific engagement.

Modern Video content- whether it is on your website or your social media page should tell the story of your brand. The intent of new-age visual content needs to be relatable rather than being just informative.

6. Do interactive sessions: 

In a pool of similar products, you cannot afford to leave your customers depending on information from other random sources. Conducting webinars and live question-answer sessions for your clients could keep them engaged and connected to you. Offering relevant answers to clients’ inquiries and regular discussions with your customers could make you their favourite seller. All you need to do is let them register online in advance and just be there for them to answer their questions.

7. Make your website user-friendly: 

While you create your business website, always make sure the interface engages the user. Unbelievably, slow-loading websites cost their owners $2.6 billion in losses each year. A great SEO strategy brings prospective customers to your page; however, beyond that, your website must make them stay to see more. Here are some tricks that can help you make your website more engaging:

• A faster loading website invites audiences to stay. 
• Visitors prefer a crisp, clear, and de-cluttered layout
• Streamlined navigation is the key
• A reasonable amount of text with no fluff makes sense
• Break Up the content to make it more comprehensive
• Show associated content and remove vague topics
• Use automation by adding features like a Chabot
• Be mobile-friendly to cater to a diverse clientele