Simple Ways to Effectively Boost Your Website Traffic

Everyone uses the Internet for everything since you can actually find everything online. But that only means one thing, you have a lot of competitors out there. So how do you boost and optimise your website traffic? Here’s how.

Keyword search

To bring more traffic to your website, it is important to choose the right keyword with low to medium competitors. You might use the Google Adwords tool to help you find great keyword ideas that are suitable for your website.

Content

Providing great content is one key to ranking well. Search engines normally rank your page low if it contains grammar and spelling errors.

As for Google, they rank posts that are longer and are more comprehensive. To increase your chance of having an in-depth article status with Google, you have to make sure that your content is more than 2,000 words; it should never be promotional.

Natural keyword use

The keywords you have chosen should blend well with the topic you are writing about. It should not be awkward for readers to read. If you do so, you also have a better chance of ranking high on search engines.

Page titles

Keep your page title simple but descriptive. For example, if you are writing about weight loss, a good page title could be “Effective Weight Loss in 5 Easy steps”.

Header tags

You can inject your keywords in header tags, just don’t overdo it.

Optimise URLs

There are two ways to optimise your URLs. First, include a keyword in it. Second, use a branded root domain along with a keyword.

Page load time

Google now uses algorithms to rank websites. One of the things that they considered for this new method is your page load time. If your page takes a long time to load, then it will drop low in Google rankings.

To fix your page load time, you may need to switch to a new hosting provider if you are using a shared hosting server. Also, if you are using WordPress, keep your plug-ins to a minimum. Learn to use simple codes or you can also use a website builder that lets you change it.

Internal linking

Link the content of your website with different internal pages that may be useful to your possible readers. This will easily better the SEO of your website and it will also be easier for them to navigate on your site.

Responsive design

Make sure that your website will respond appropriately to small screens especially on smartphones.  It will also decrease your page’s load time without having to switch from one page to another on mobile.

If these steps are still a little vague for you, you may have to consult local SEO experts. For example, if your business is in the London area, then using an SEO company in London would make good sense, as they will be aware of local trends, etc. They can help with a lot of things concerning your website; from website optimisation to web designs.

There are still a lot of ways to optimise your website. There are tools and experts to help you. Try using the steps I shared with you and see how they work.